Wyles DanielMeet Richa Prasad and Lucy Liang, the dynamic duo behind Coach Viva, a transformative coaching company that’s redefining the weight loss journey. After spending a combined $45K+ and 10+ years consuming 100s of books, programs, and research articles on the subject, they realize that more information just made things worse, not better. You see, they already knew how to lose weight. They just couldn’t stick to anything. Thus, they realized that information alone wasn’t enough to create the lasting transformation they were looking for.
Their breakthrough came in developing an analytical framework that determines minimal viable steps – 1 small change – calibrated to where each client is at mentally and physically. Rather than waiting for perfect alignment, Richa and Lucy start from wherever someone is. Then the real work begins – moving into discomfort zones and dismantling internal barriers.
The key realization from Richa and Lucy’s own experiences was that weight loss requires an internal identity shift, not just counting calories. As Lucy puts it, “You have to take some time to discover yourself along the way – after all, the person who can maintain your dream body is different from the person you are now.” As personal coaches, Richa and Lucy serve as empathetic guides through that messy process of transformation. That means starting before everything is perfectly lined up. They work with clients to create minimal viable plans tailored to each person’s individual baseline. The emphasis is always on identifying the 20% of effort that will produce 80% of results, and challenging limiting mindsets and shifting those gradually.
While they provide nutrition and workout guidance, Richa and Lucy go deeper by pushing people into breakthrough zones. And they utilize psychological frameworks to build emotional resilience every step of the way. Their approach goes beyond the usual diet and exercise, focusing on the psychological elements of self-discovery and identity.
Both Richa and Lucy have navigated the ups and downs of body image issues and dieting roller coasters, experiences that have fueled their passion for helping others. Richa can personally relate to the struggles many face with weight and negative body image. She dealt with being “skinny fat” for years – while her BMI seemed fine, she had an unhealthy underlying body composition. On the other end, Lucy endured her own lifelong rollercoaster of intense dieting, only to constantly regain the pounds she’d worked hard to lose.
Their frustration sparked an interest in sustainable behaviors. At Coach Viva, they’re not just coaches; they’re empathetic guides who believe in starting where you are, challenging limiting beliefs, and fostering emotional resilience. Their journey isn’t just about shedding pounds, it’s about an internal transformation that reshapes how you see yourself and the world.
As Richa explains, “Our goal is guiding people not just to lose weight externally but to discover internally who they want to become.” “We take the approach of being with you in the journey, discovering together what works,” she explains. “Everyone else is telling you who you need to be. We help you uncover who you want to become.”
“Weight loss is often the first thing people will choose for themselves,” says Richa. “Everything else, your parents tell you, your job tells you. Weight loss, you pick for yourself.”
This blend of support and gentle pressure has led to impressive results. In just a few years, Richa and Lucy have helped over 1,200 clients achieve life-changing transformations through their custom coaching system.
But these coaches aim to do more than run a successful business – they want to transform an entire industry. The emotional patterns and solutions they’ve codified will soon become the foundation of a platform for coaches everywhere. Their 10-year goal is to set new standards for customized, data-driven coaching focused on internal identity rather than just external appearance.
As Lucy sums up: “Helping people build resilience, love to do hard things, that’s what meaningful transformation is all about.”
They are determined to spread that empowering mentality far beyond Coach Viva alone.