Lyssa-Noel Frater
Image Credit: Word
Telegram has long ceased to be just a messenger, transforming into an entire ecosystem with elements of social networks, full-fledged games, digital finance services, NFTs and more. All these thanks to mini-apps that have been growing alongside users all these years. At first, apps were basic bots with a minimal set of features, but the integration of the TON blockchain in Telegram boosted the creation of both popular games and useful tools, with just-a-click access.
While hype-focused applications quickly became obsolete, utility applications remain useful in the long-term perspective. Launched by an experienced team, mini-app for learning languages directly within the messenger — WORD was already highly appreciated by Telegram users. It works very simply: just type in @word in the Telegram search and get to learning right away. The courses are strictly moderated — another feature of the app is the ability to create or import your own lessons, with an option to set a price in Telegram Stars, the messenger’s internal currency. Released with the 12 most popular languages to learn, in just a few days WORD gained over 65,000 active users, and more than 5,000 students on its most popular course.
To keep users engaged, WORD offers a reward system. This includes XP for learning, a leaderboard, and a Streak system. To ensure users don’t forget about learning, they receive unobtrusive notifications directly in the chat. Unlike other similar apps, WORD keeps it simple to help users focus on the most important part: learning. Minimalism combined with a high-quality approach sets trends — dozens of courses are added to the app regularly, alongside with the new languages, and thousands of users are joining to learn new words.
This example illustrates the whole design of Telegram — a free ecosystem that allows you to have language learning apps, wallets, games, stores, and much, much more at your fingertips.
Start learning new language without stress now: t.me/word