Jon Stojan
LifeAmore co-founders, Prasanna Kumar and Kovey Kovalan
In 2022 alone, there were 2.3 million women diagnosed with breast cancer and 670,000 deaths globally, according to the WHO. The millions of stories include tales of great loss, incredible resilience, and also a deep desire to rewrite this narrative.
For the team behind LifeAmore, the desire is their mission, and it is deeply personal. “Imagine losing both your wife and daughter to breast cancer before they even turned 40,” shared co-founder Prasanna Kumar, reflecting on a colleague’s devastating experience. These tragedies aren’t rare; instead, they are a stark reminder of how gaps in early detection can shatter lives. LifeAmore’s approach to women’s imaging isn’t just about technology; it’s about answering a universal calling to help prevent these losses.
Why Women Avoid Breast Cancer Screenings
Though breast cancer is the second leading cause of cancer death among women, so many still skip routine screenings. “Even in states, home to some of the best healthcare facilities in the world, women tend to avoid mammograms,” explains LifeAmore co-founder Kovey Kovalan. The reasons aren’t surprising: the process is uncomfortable, often painful, and comes with logistical hurdles like long wait times and juggling busy schedules. “The truth is, even when we know something’s off, the barriers to screening give us every reason to push it to tomorrow.”
During the pandemic, these behavioral hurdles became even more pronounced. With fewer appointments available, women found excuses to postpone screenings. But discomfort and inconvenience have always been there, well before COVID. LifeAmore recognizes these barriers as not just logistical but deeply human challenges.
“Screening doesn’t just slow the progression of disease; it prevents it,” shares Kumar. Without early detection, the timeline to illness and death accelerates. Preventive care works because it hinges on effective screening. Catching a condition early, like a small cyst before it turns into cancer, can save lives. AI working in tandem with trained physicians makes this possible, giving us the tools to discover and act in time.”
A Vision for Painless, Accessible Screening
That’s where LifeAmore’s advanced imaging technology comes in. At the heart of their mission is a simple yet impactful solution: screenings should be painless and touchless. Using their AI-powered platform, AImagine, the company has reimagined what women’s imaging can look like.
“If we can intervene in this corridor with AI-driven imaging, we can prevent people from making that journey to the other side. Radiology is not just diagnostic; it’s preventive. It’s the key to identifying issues before they escalate. With imaging, we can detect a small abnormality before it becomes cancer. What gets measured gets managed. AI working in tandem with trained physicians enables us to effectively measure and manage these health risks,” asserts Kovalan.
Instead of the traditional ordeal that can take weeks from appointment to results, LifeAmore’s process is seamless and efficient, clocking in at under 15 minutes per visit. The technology combines advanced imaging tools with artificial intelligence, aiming to offer physicians crystal-clear insights and detect anomalies earlier than ever before. “We’re not just making imaging better; we’re making it accessible, affordable, and comfortable,” said LifeAmore founder Kovey Kovalan.
For women, that means no pain, non-invasive procedures, and no reason to delay critical screenings. “It’s about giving women privacy and comfort, two things the healthcare system has often overlooked,” Kovalan added.
Stories That Drive Change
Behind every innovation are the stories that make it urgent. One such case involved a close friend diagnosed just six months too late. By the time treatment began, it was already a losing battle. “Early detection saves lives; that’s not just a statistic; it’s a fact we live with every day,” Kumar emphasized.
“It’s heartbreaking when you see how many lives could have been saved,” said Kovalan. “Every time we hear about another family facing loss, it fuels our determination to keep pushing boundaries.” For families impacted by breast cancer, LifeAmore’s technology offers something more profound than convenience. It’s a pathway to a future where fewer loved ones are lost too soon.
Not only do the radiology solutions from LifeAmore have the potential to help save lives, but they can also help reduce healthcare costs, improve access to care, and enhance the overall efficiency and effectiveness of the healthcare system.
“Healthcare today is almost a $5 trillion mountain, more than the GDP of any country except the U.S. and China. On one side of this mountain are 350 million healthy people, and on the other, 3 million sick people each year. Imagine a tunnel running through this mountain, where people move from being healthy to becoming sick. That tunnel? It’s radiology. Every patient who becomes sick passes through it before, during, and after illness,” explains Kovalan.
He also explains that one patient saved through preventive care saves about half a million dollars annually. “That’s the impact of addressing this healthcare imbalance, one patient at a time.” LifeAmore is one of the few companies looking at healthcare this way, making early screening and intervention accessible within the context of existing radiology practices. “Our goal is to empower individuals, especially women, to take control of their health by looking inward. It’s making healthcare more sustainable.”
Bridging the Divide
Kovalan describes radiology as the “corridor between health and sickness.” With AImagine, LifeAmore is redefining that corridor, not as a place to diagnose disease but as a gateway to preventing it altogether. By transforming underperforming radiology centers into hubs of early detection, the company can ensure that women no longer have to choose between comfort and health. Kovalan adds, “We want screenings to be as routine and stress-free as getting your blood pressure checked.”
This vision extends far beyond the borders of California. LifeAmore is scaling its technology to underserved populations worldwide, tackling disparities in access and affordability. “Healthcare shouldn’t depend on your zip code,” emphasized Kumar. “We’re committed to bringing this technology to the people who need it most.”
Redefining Prevention
LifeAmore’s impact is already being felt. At their pilot sites, the platform has increased profitability by over a third while improving patient outcomes. Recognized by organizations like Frost & Sullivan, the NSF, and AuntMinnie, their approach is both practical and visionary.
“It’s not just about technology; it’s about creating a culture of health,” Kumar added. “When we look back years from now, I hope we’ll see fewer empty chairs at family gatherings because of what we’re doing today.”
LifeAmore’s name says it all: ‘A fusion of “Life” and “Amore,” is deeply rooted in a love for life with the belief that everyone deserves a chance to live a healthier and longer life.’ For women who avoid screenings today and for the families who’ve already lost loved ones, that belief couldn’t be more urgent, and with LifeAmore’s painless and touchless breast cancer screenings, they will soon be easier and more accessible than ever.
Learn more about LifeAmore’s potentially life-saving technology.