Mae Cornes
Photo Courtesy of Ruby Hexx
One entrepreneur navigated a space with few formal guidelines and turned early career uncertainty into a structured business model for digital success. Jessica Burgin, known online as Ruby Hexx, transformed a self-built content business into a mentorship platform focused on sustainable income for creators.
Ruby Hexx charted an unconventional career path from the outset. After graduating with first-class honours in music, she became a lecturer at the British and Irish Modern Music Institute, where she began transitioning from academia to digital entrepreneurship. “I did not leave because I failed at the traditional path,” she shares. “I left because I saw an opening no one else was talking about – a way to build something more flexible, profitable, and protective of people’s futures.”
From Creator to Mentor
Ruby Hexx shifted her focus after scaling her subscription-based content business to six-figure earnings and consistently ranking in the top 0.3 to 1 percent of creators on premium platforms. Rather than keeping that success to herself, she began helping others build financial freedom without sacrificing personal values or mental health.
Ruby’s clients often begin with modest goals and uncertainty about how to structure a business. She teaches them to develop scalable operations through performance audits, content reviews, and weekly planning sessions. She emphasizes using CRM tools, content calendars, and long-term career vision, equipping creators to grow confidently and independently. “It is not about virality. It is about structure,” she explains.
Using Social Media to Drive Creator Success
Ruby Hexx’s mentorship spans more than monetization strategy. She has built a wide-reaching presence that drives traffic and trust through public interviews, YouTube content, and short-form videos across social media. She creates content that balances entertainment with professional insights on platforms like TikTok and Instagram.
She also optimizes social media as a launchpad for both herself and for the creators she mentors. Her clients have grown from earning a few hundred dollars a month to consistently generating $30,000 to $40,000 under her guidance.
Teaching the Business Behind the Brand
Beyond content planning, Ruby Hexx helps creators understand the less visible side of running a business. She mentors clients through business fundamentals like tax compliance, contract reviews, and invoice setting – all areas often ignored in traditional coaching programs.
“Many of the creators I work with have never filed taxes or negotiated a sponsorship,” she observes. “Now, they understand their numbers and can protect their value.”
Ruby has also worked closely with women using platforms like OnlyFans, many of whom entered without formal guidance or long-term strategy. “OnlyFans has long been dismissed as an unrespected career path, but I am making significant strides to change that perception,” she says. “I am supporting women in this industry to achieve financial independence, build legitimate businesses, and take control of their futures with incredible results.”
Building Systems That Scale and Exit
According to Statista, the creator economy is projected to grow to 480 billion dollars by 2027, driving increased demand for mentorship and systems-based guidance. Ruby Hexx’s strategy-first approach is already aligned with that future.
“I do not teach people how to be famous,” Ruby Hexx explains. “I teach them to build something that will last even when the algorithm forgets their name.”
Ruby’s mentorship focuses on sustainability and structure, equipping creators with practical tools like content calendars, CRM platforms, and revenue funnels. Creators use these systems to stay on track and monitor growth in real time, while clients apply them to scale their businesses and create the flexibility to step back when needed.
Many creators face burnout due to inconsistent income, platform volatility, and mounting pressure to stay constantly visible. For those navigating these challenges, Ruby Hexx offers more than advice—she provides a blueprint. Her systems empower creators to build resilient businesses that thrive regardless of algorithm changes or personal bandwidth.