Written in Partnership with Amir BakianMeet Veyl Ventures: a company you may never have heard of, but is behind some of the brands you know and love.
The company, which was founded and built by Cody Low, an entrepreneur who launched his first e-commerce company at sixteen, has grown exponentially over the past few years to become a powerhouse in the health and wellness sector.
Veyl partners with leading experts across the health, beauty, and wellness industries to develop some of today’s most innovative, lifestyle-focused and sustainably-minded brands. Its brand portfolio and company culture prioritizes people, planet and pets – making up a community of 125+ passionate and committed consumer packaged goods leaders across the globe. By reinventing the traditional business model, Veyl efficiently scales brands with proven accelerated success.
The secret sauce to Veyl’s success? A passion from its employees to build a company that resonates with consumers and keeps the company’s mission of “wellness for all” front and center.
One of the senior leaders alongside Low that is spearheading the growth of the company is EVP of Creative and Talent, three-time Emmy winner John R. Green. In September 2021, Green joined the Veyl team after a storied 25-year career at Disney/ABC News where he climbed the ranks as a segment producer for “Good Morning America” to Executive Producer of Special Programming in Development, overseeing dozens of prime-time news and entertainment specials for air on the network, as well as “National Geographic,” “ESPN,” “Hulu,” and “Disney+.” In his senior role at ABC, Green wrote and produced content with the network’s leading talent including Diane Sawyer, Barbara Walters, and Charles Gibson. Green also launched and oversaw programming and development for seven years at Robin Roberts’ full-service production company, Rock n’ Robin Productions. Green’s leadership, coupled with some of the most talented minds across industries, has led Veyl to see exponential momentum across all of its brands.
Veyl develops some of today’s most cutting-edge, lifestyle-focused, and sustainably minded brands, with a portfolio spanning from ready-to-drink bone broth and collagen proteins to high-quality supplements to nutrient-rich meals for pets. In addition to Steve Harvey’s L’Evate You and Travis Stork’s Nature M.D., one of the most notable collaborations is with board-certified naturopathic physician, celebrity nutrition expert, and best-selling author Dr. Kellyann Petrucci. Under Veyl’s ownership, the Dr. Kellyann brand of bone broth and health products has seen significant growth, creating an almost cult-like following from consumers and even garnering endorsements from celebrities like 80s and 90s teen heartthrob Mario Lopez and pop sensation Debbie Gibson. Gibson, in fact, accredits Dr. Kellyann as her “health and wellness soulmate,” having helped her overcome a lifelong struggle with digestive issues, including leaky gut.
“Consumers are incredibly sophisticated and discerning. They want a real story behind the brands they choose, and the best way to tell those stories is through emotion and transformation,” said Green about the motivation behind Veyl Venture’s artistic expansion and celebrity partnerships. “To that end, we’re taking a fresh approach to our creative, focusing on real people, making it more editorial, and infusing as much science and helpful consumer information as possible,” Green added.
So what’s next for Veyl? Making more products that consumers love. The company is committed to making products that improve the lives of their customers.
“We have numerous developments in the pipeline, and Veyl is poised for a groundbreaking year ahead in 2024,” said Green.
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