Jon StojanHEYTEA, the pioneering global tea brand, is thrilled to announce the grand opening of its first West Coast store in the heart of Beverly Hills, located at 479 N Rodeo Drive Suite D, Beverly Hills, CA 90210. This milestone marks another significant step in HEYTEA’s global expansion and its mission to bring the joy of excellent tea made with real ingredients to people around the world.
(HEYTEA Store Design Rendering)
Founded in 2012 in a modest 300-square-foot shop in Jiangbianli, Guangdong, China, HEYTEA started with a simple dream – to create a tea brand that resonates with young minds who crave a unique tea experience and offers delicious tea drinks made from real ingredients. Now a global presence with over 4,000 stores, HEYTEA remains dedicated to its original mission.
As the originator of New Asian Tea, HEYTEA incorporates real ingredients like organic milk and premium tea as well as innovative and creative flavors, reshaping the tea beverage market. HEYTEA is also known as the creator of the first-ever Cheese Tea, a novel mix of cheese foam and fresh tea, which has become a widely popular beverage globally.
HEYTEA selected Beverly Hills for its first West Coast store because it embodies the vibrant, style-leading spirit that aligns with HEYTEA’s core essence and purpose. With its iconic luxury and trendsetting culture, Beverly Hills offers the perfect backdrop for HEYTEA’s commitment to delivering a one-of-a-kind tea experience.
For local tea lovers and trendsetters alike, HEYTEA’s arrival in LA signals an exciting new chapter in the region’s vibrant tea-drinking culture. The brand’s focus on high-quality real ingredients, creative flavor innovations, and invigorating in-store experiences is poised to captivate Angelenos’ tastes.
HEYTEA’s arrival in Los Angeles is not just a business expansion, but a cultural celebration. It offers Angelenos a unique opportunity to learn firsthand about the authentic ingredients and techniques that give HEYTEA’s signature drinks their distinct flavor profiles. In this city that prides itself on its diversity and openness to new experiences, HEYTEA’s commitment to authenticity and quality is a welcome addition to the local tea-drinking culture. We are proud to be a part of this cultural exchange, introducing our readers to a brand that is not just about tea, but about a lifestyle, and a connection to the world. We look forward to seeing how HEYTEA will continue to enrich the tea-drinking culture in Los Angeles, bringing new flavors, new experiences, and new opportunities for our readers to explore and appreciate the joy of a cup of tea.
The store strives to create a welcoming space where both locals and tourists can “taste joy” and enjoy the unique fusion of California’s laid-back charm and HEYTEA’s refreshing take on tea culture. Across the United States, HEYTEA has switched to organic milk and begun offering a free upgrade to a zero-calorie sugar alternative, allowing consumers to “taste joy” while maintaining a healthy, light lifestyle.
The Beverly Hills store will offer an immersive California-themed experience, capturing LA’s essence through unique flavors and themed packaging. They will also introduce a Beverly Hills Store-exclusive drink called the California Sunset, a refreshing slushier made with HEYTEA’s signature Aqua Green Jasmine Tea infused with the vibrant flavors of Sunkist orange, a citrus fruit beloved in the Golden State. Customers can look forward to exclusive Los Angeles-inspired limited-edition merchandise, including a fridge magnet featuring an angel savoring a cup of HEYTEA, cup sleeves, and a tote bag. HEYTEA has also placed a large-scale billboard near the iconic Beverly Hills, signaling its official announcement of becoming a part of this dynamic city.
Five series of choices will be offered on the Menu in the Beverly store, including “In Season,” “Cheesy Fruit Tea,”, “Fruit Tea,” “Milk Tea,” and “Pure Tea,” Classic and popular HEYTEA drinks will be included in the menu, such as “Coconut Mango Boom,” “Supreme Brown Sugar Bobo Milk (Original),” Cheese Grape Boom (Original),” “Cheese Green Tea (Original),” among others.
HEYTEA actively fosters a unique brand experience that merges culture, creativity, and innovation. Its mission is to inspire lifestyles through not only trend-setting designs but also through co-branding ventures with well-known brands like Fendi, Adidas, Barbie, and W Hotel, among others, and with influential figures in the fashion industry like Hiroshi Fujiwara.
HEYTEA is dedicated to continually inspiring US customers with many more local co-branding partnerships that spark joy and inspiration. The brand is committed to using natural, high-quality ingredients, continuously innovating tea beverage products by blending Eastern tea culture and aesthetics with contemporary youth culture while integrating a health-conscious approach into its products.