George Nellist
Jeremiah Daly, known by his stage name vaultboy, made waves in the pop music industry with his debut single “everyting sucks.” The track went viral across social media, establishing him as a rising voice in modern pop music. With over 1.7 million listeners on Spotify and over 3 million followers across social media, vaultboy has built a devoted fan base entirely on his own.
Now signed with Broke Records, the viral hitmaker who has captivated millions worldwide aims to use the record company’s partnership to amplify his voice and gain an even broader audience.
A Digital-First Philosophy
Vaultboy’s approach to music lies within a digital-first philosophy. Before launching his stage presence in 2020, he honed his craft for years, during which time he experimented with songwriting and worked to build genuine connections with his fans. Combined with daily TikTok songwriting challenges, vaultboy showcased his ability to transform his emotions into virality and connect with listeners on a deeper level.
“When I first discovered vaultboy’s music, I was immediately struck by his raw talent and genuine connection with his audience,” said Andre Benz, the CEO and Co-founder of Broke Records. “He’s built something remarkable independently, a deeply engaged community that relates to his honest songwriting and authentic voice.”
At Broke Records, they sign and partner with artists who understand the digital landscape. They signed vaultboy partly because he had already tapped into a diverse market and made himself his own, but also because he’d built his fanbase in a way many have not.
“Vaultboy embodies everything we look for,” Benz says. “Incredible music, compelling storytelling, and an entrepreneurial spirit that matches our own.”
A Partnership With Momentum
Broke Records signed vaultboy when the artist and the company were experiencing significant momentum throughout the music industry. Broke Records made strides by placing artists on Spotify’s Global Top 50 chart, and was recognized with inclusion on Billboard’s 2025 Indie Power Players list.
The label’s roster, which includes Sevdaliza, $NOT, bbno$, ZHU, glaile, sosocamo, and Marino, has generated a combined 15 billion streams in the past year solely on Spotify, which makes vaultboy’s partnership with them even more significant.
“Broke Records feels like home,” vaultboy said. “Andre and Brandon have built something unique: a label that understands how artists connect with fans today. They’re not trying to change or control what I do; they want to amplify it.”
After building his career on his terms, Broke Records aims to help vaultboy reach the next level without compromising his artistic vision.
Emotional and Genre-Blending Pop
The most significant aspects of vaultboy’s music lie in his ability to combine emotional depth and genre-blending pop sensibilities, which Broke Records wants to showcase by empowering impactful artists through innovative marketing and compelling storytelling.
Vaultboy’s influences, which include Lauv, Billie Eilish, and Jon Bellion, have helped shape his sound and have influenced him to create music that resonates across a broad demographic while maintaining his personal touch.
“We’re in an era where authenticity wins,” Brandon De Oliveira, COO and Co-founder of Broke Records, has shared. “Vaultboy’s fans don’t just stream his music: they connect with his story.”
New music from vaultboy through Broke Records is expected in the last quarter of 2025.