That “equals” symbol all over Facebook is the brainchild of the Washington, D.C.-based Human Rights Campaign, which set out to make social media “awash in a sea of red” to support marriage equality as the U.S. Supreme Court takes up the legality of California's Prop. 8.
The viral change from blue to red was a success, and the Campaign noted that celebrities George Takei, Tegan & Sara and Lance Bass were among the six-figure numbers of Facebook users who changed their profile photos to reflect the new color of equality. Of course, some took another tact. Enter the equality symbol meme: