Death Row Comes to Life: L.A.-based Death Row Records, now owned by Entertainment One (eOne), has launched a virtual gallery to celebrate the label’s 30th anniversary. Created by Flux88 Studios in partnership with TillaVision, the retrospective launched on Wednesday and is open to the public now.

Albums by the likes of 2Pac, Snoop, Dr. Dre and more are available, and new features will be added the 30th of every month.

“It’s been an honor and pleasure to work with Death Row Records, bringing its incredible history to the web in virtual reality for the first time,” said TillaVision in a press release. “We’re laying the groundwork for infinitely explorable space fans can enjoy their favorite Death Row Records music and memories. We’ve gamified the site by adding a scavenger hunt and incorporated NFT sales, exclusive merch, and even working phone lines that fans can call.  We created the Death Row experience to honor the artists and entertain the fans.  Enjoy this first look into the expanding Death Row virtual universe.”

Death Row Comes to Life: Visit the free gallery at deathrowexperience.com, as well as their gift shop.


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