When MOCA declined to renew its lease for operating its Pacific Design Center location, fans of the post-modernist bunker and its lofty, white box interior were worried about its fate. Not least because soon thereafter, the PDC also terminated its contemporary gallery programs in the blue building. So it comes as welcome news that PDC owner Charles S. Cohen is revitalizing the space with the Pacific Design Center Gallery.
In partnership with curator Helen Varola (of the PDC’s former designLAb gallery program), noted gallerist Jeffrey Deitch, and design dealer Craig Applebaum, the new venture’s mission is presenting elevated design within a fine art context. And there is perhaps no more perfectly conceived inaugural exhibition than the forthcoming SUPERSHOW by interdisciplinary collective Fallen Fruit, who will literally plant the seeds of the seasons to come.
Fallen Fruit (David Burns and Austin Young) explores the history and future of small-bore agriculture in creating community identity, neighborhood community fabric, environmental and food justice, health, self-reliance, and joy. Through art objects, functional interior design, guerrilla gardening, public fruit-bearing tree planting and fruit-sharing social practices within a global context of urban farming, Fallen Fruit spreads beauty and power through meaningful shared experience.
SUPERSHOW opens October 3 and consists of materials (such as textiles, chinaware, framed prints and refinished vintage furniture) from recently commissioned artworks within a two-part exhibition. Fallen Fruit will create a new, site-specific immersive wallpaper-based environmental installation, along with a survey from selected recent international projects — notably including their current triumph at the Victoria & Albert Museum’s FOOD: Bigger Than the Plate. Free public events will occur throughout the show, such as a fruit tree adoption and an opening night performance, Fruit Cocktail.
Pacific Design Center Gallery, 8687 Melrose Ave., West Hollywood; opening reception: Thu., Oct. 3, 5-10 p.m.; through Feb. 23; fallenfruit.org.
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