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Massage devotees in Los Angeles are all too familiar with skyrocketing prices for a massage that may or may not lead to a discounted quasi-spa joint that smells like sweaty feet and too much Hugo Boss cologne while a CD skipping Mozart plays in the background in a mediocre session. That was before the Now opened. The beautifully designed local massage boutique has four locations throughout the city that are easy on your wallet — you'll never want to leave. The Silver Lake location is the biggest of the bunch, complete with its signature, moan-inducing $65 Swedish full-body massage (plus $25 foot/head massage offerings) and a laid-back setting. Inside the Sunset Boulevard boutique's 16-foot ceilings are an indoor cactus forest, a good-juju crystal collection, smell-good everything and earthy furnishings such as a rad raw-wood swing, indigo-dyed pillows and a floppy hammock. L.A. is a place where we are constantly focused on what's next: When will we open a bagel shop that rivals New York? When will the Metro's Purple Line be finished? When will housing prices go down? But, here, while you bask in vibes that transport you to a Joshua Tree retreat, the only thing to focus on is, well, the now.

LA Weekly