Written in Partnership with Amir Bakian
In today’s fast-paced and competitive world of modern law, building trust and a stellar image is crucial for the success of any law firm. This is where the expertise of a law firm SEO company like ApricotLaw comes into play. Most companies focus on ranking and traffic. However, the leaders at ApricotLaw believe doing so is like pouring water into a bucket with holes at the bottom. Instead, ApricotLaw focuses first on plugging the holes. They call this unique method of getting results the Bottom-Up Funnel Approach. In escaping the current trend of focusing solely on rankings and clicks, ApricotLaw is rewriting the rules by strengthening the foundation itself.
“Our approach is different than everyone else’s,” says Kellen Bachman, ApricotLaw’s Head of Client Strategy. “We’re a trusted partner and resource—we’ve been trusted by hundreds of law firms.”
So, what is it that makes ApricotLaw stand out?
ApricotLaw’s marketing and campaigns are all data-driven, not just by theory but with proof. Every aspect of the process uses strategies that actually work, ensuring that each action is carefully planned and executed without wasting effort and resources by targeting specific goals and objectives. Analytics is the heart of the matter.
Moreover, ApricotLaw’s true strength resides in its people. From the CEO to the creatives, the company has a united front devoted to enhancing law firms’ fortunes for over a decade, consistently fostering growth and being an unwavering beacon for the legal industry nationwide.
The ApricotLaw’s Odyssey: Triumph Over Adversity
ApricotLaw’s rise to the top was not without challenges. The organization undertook the incredible task of building an online presence for a new law firm, Kohan and Bablove, virtually from scratch. Picture crafting a legal entity out of thin air and driving it toward digital prominence—an endeavor that represents resilience.
And then there is David Smith at Chicago Trusted Attorneys in Chicago, IL, who harbored a stellar legal practice hindered by an uninspiring website. ApricotLaw used its Bottom-Up Funnel Approach, web design, and SEO expertise to put Smith head and shoulders above the rest. Once a brand new criminal defense law firm, Chicago Trusted Attorneys has grown to the point that David is hiring at least one new attorney each year—sometimes more—and expanding into other states.
ApricotLaw has also helped several firms rebrand their entire identities when a partner leaves or passes away. Lane Brown, LLC, a personal injury firm in one of the most competitive markets in Chicago, IL, is just one example of how ApricotLaw helps clients overcome structural change smoothly.
Speaking of that, let’s check out more proof they are among the best.
Career Pinnacles: The Proof Is in the Pudding
Witness the magic unfold: The company took Pazner Law, a personal injury firm in Detroit, MI, to number one in the search results for Detroit Car Accident Lawyer and Detroit Personal Injury Lawyer within six months of launching their campaign.
The agency helped Hendrick Crowell, a criminal defense and personal injury lawyer in Sacramento, CA, grow both sides of his firm. He now receives over 400 monthly leads from his website and local SEO rankings.
Lopez and Humphries, from Central Florida, have been guided to the top of organic search and local map pack rankings, resulting in an unanticipated increase in new cases each year since joining forces with ApricotLaw.
Rob Greenstein in New York City relied solely on offline advertising like TV and radio to generate new business. Rob turned to ApricotLaw because he knew he needed an online presence to stay ahead of his competition. In a recent month, ApricotLaw helped Mr. Greenstein generate over 600 phone calls from the Internet alone. He consistently ranks at the top in the local rankings and organic search results and is signing a record number of new cases each year.
And the list goes on and on.
The Future of ApricotLaw: Dreams and Aspirations
ApricotLaw’s future is a canvas painted with aspirations. As ApricotLaw continues to dominate the legal marketing space, growing law firms and setting them up for success, the future is just getting started.
The company keeps its clients ahead of the curve, using tools like AI, automation, and its Bottom-Up Funnel Approach to stay ahead of the competition, making them the obvious choice for their ideal clients.
The vision? To be the North Star of every law firm’s growth journey.
Remember these two ideals embedded in ApricotLaw’s philosophy:
“We don’t just check boxes. Things change constantly. Agility is key.”
“This is a process, not a destination. We keep a pulse on the algorithm to keep you ahead of the curve.”
ApricotLaw’s story is one of transformation, trust, and an unwavering commitment to pushing law firms to new heights. Keep an eye on them as they continue to write new success stories that echo across the legal realm.
Discover Your Law Firm’s Potential with ApricotLaw!
Address: 7 Skyline Dr., Suite 350, Hawthorne, NY 10532
Hours: Monday to Friday, 8 am to 9 pm
Phone: 212-202-3214
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.