Rick Owens, known as the fashion world’s high priest of goth-glam, has just announced that he’s joined OnlyFans. As is so often the case with Owens, it isn’t what you think. The American designer is treating his OnlyFans page as part performance art, part fundraising, and all devotion to his feet.

Rick Owens is an American designer who is most well known for his avant-garde silhouettes, dystopian runway shows, and almost cult-level influence over his fans. In fashion circles, he’s known as the “Lord of Darkness.” He’s spent his decades-long career shaping the landscape of subversive luxury, both in high fashion and in streetwear. Throughout his career, Owens has not only made a name for his own brand—he’s collaborated with legacy brands like Adidas, Converse, Dr. Martens, Veja, and Birkenstock.

The American fashion designer recently announced his OnlyFans page during the “Temple of Love” retrospective at Palais Galliera, Paris. Owens is exclusively sharing images of his own feet on OnlyFans, framed as an artistic study in vanity, intimacy, and aging. The designer credits the inspiration for his new venture to a unique historical figure: later in her life, the Countess of Castiglione only allowed her feet to be photographed. For Owens, this isn’t a cash grab. It’s a conceptual extension of his ongoing work exploring beauty, mortality, and desire. He’s quite literally putting his money where his mouth is and donating all proceeds to the Allanah Foundation.

In starting an OnlyFans page, Owens is joining a growing trend of late-career creatives who are making use of the adults-only platform. Denise Richards, Carmen Electra, and even Diplo have all shown up on the platform as a way of reclaiming their identities after decades in the spotlight. For creatives who are a little older than your typical OnlyFans creator, the platform is more than just a safe space for digital sex work—it’s a powerful tool for autonomy and artistic patronage. Owens has been blurring the lines between erotica and artwork for the entirety of his career. The only difference added by his presence on OnlyFans is the existence of a paywall.

For Owens, being on OnlyFans isn’t a rebrand so much as it is a continuation of what he’s always been: punk with polish. His OnlyFans isn’t some novelty that he’s using to bankroll a new project. It is the new project. It’s an evolving footnote on a legacy that doesn’t conform, doesn’t apologize, and doesn’t age quietly out of sight. In a world where older bodies are hidden away and older artists are sanitized, Rick Owens has refused to make himself invisible for someone else’s comfort. In true Owens fashion, he’s keeping things weird, real, and wholeheartedly authentic to himself.