Karen Paniagua started as an influencer, and is now an entrepreneurial powerhouse.

For many content creators, OnlyFans is more of a saucy side hustle than a long-term career plan. However, some creators build content creation businesses that are not only a sustainable full-time income source but also a crucial part of their future prospects.

Karen Paniagua is a Peruvian content creator who has leveraged her OnlyFans to bankroll an impressive business empire. Paniagua began her entrepreneurial journey as an influencer, making TikTok videos to share Peruvian culture. She quickly learned that she could earn a generous income by creating and sharing adult content on OnlyFans. Paniagua switched to exclusively creating and sharing adult content, building a following of over 3 million. 

Paniagua has been very intentional with her OnlyFans earnings. Since building a robust monthly income on the adults-only platform, Karen Paniagua has made multiple investments in physical businesses outside the digital creator world. She owns a bakery with three locations in Peru and has invested a hefty sum in a candy machine business that generates up to $12,000 per month. She has also lent her image to a small number of merchandising operations, ensuring that she is compensated monthly for the use of her likeness.

In addition to her sugar-fueled enterprises and branded merchandise, Paniagua has also made multiple smart real estate investments. She owns multiple apartments in Lima, as well as a beach home in Cerro Azul. 

Paniagua isn’t the first OnlyFans creator to prioritize real estate purchases. OnlyFans’ top-earning content creator, Sophie Rain, chose to purchase multiple properties in Florida with her earnings: a plot of land for her family to enjoy and a mansion purchased with the express intent of utilizing it as a hub for content creators.

While OnlyFans embraces men and nonbinary creators, the majority of models who create content on the platform are women. The bulk of digital assets may still be owned by men, but OnlyFans has leveled the playing field. Women like Karen Paniagua, Sophie Rain, and many others have been able to invest in their futures due solely to their presence on the adults-only platform. 

Karen Paniagua may have made the bulk of her early financial assets on OnlyFans, but if her savvy business moves are any indication, this creator is far from done.