written in partnership with Jon StojanAmidst the tide of promoting gender equality, an annual grand event in Los Angeles, California – the 2022 WORLD MADAM Global Finals Award Ceremony. This highly anticipated event not only garnered the support and witness of heavyweight government figures but also invited two powerful creative directors to join. They are none other than brand globalization master Zhao Xiaolan and marketing communication expert Lu Huiqing.
On April 2, 2023, a grand event aimed at showcasing the charm and influence of married women worldwide kicked off its magnificent prelude in Los Angeles, California, USA. Heavyweight guests including Anni Huang, the global brand founder of World Madam; Lisa Chen, the global executive chairman; Alain Azoulay, the global director; and Mariana Popzlateva, the global artistic director, all attended the event, witnessing this grand occasion together with Shun Ying Hui and Celestine Liu, the global champions of 2020 and 2021, and Fang Fei, the honorary chairman of the United States. There are heavyweight political figures vied to express their support and recognition. Important local figures such as Mayor Cheng Boren of Arcadia, Mayor Michael Cacciotti of South Pasadena, former Mayor Ding Yanyu of San Gabriel, and Mayor Rao Yingfan of Monterey Park attended the event in person. Mayor Rao Yingfan even delivered a speech at the award ceremony and personally presented awards to the winners, which is also the first time that a city official has personally presented awards at the global finals in the United States since the establishment of the World Madam Brand. It is worth mentioning that the Chinese Consulate General in Los Angeles was also invited to send representatives to attend, fully reflecting the transnational influence of the event. In addition, this grand event also attracted widespread attention from news media, with mainstream platforms such as Wall Street Pioneer, Yahoo, Sohu, and Sina all reporting on it, greatly expanding its social influence.
As one of the creative directors of this grand event, Zhao Xiaolan was responsible for the visual design and on-site experience of the event, contributing her creative wisdom to its complete success. Zhao Xiaolan also took charge of the main venue arrangement. She adopted the design concept of “women first,” embedding the stage in the “diamond light” art installation, with a 360-degree surrounding that visually showcased the stunning charm of women shining throughout the venue. She carried the theme of “confidence and elegance” throughout, boldly using elements such as mirrors and crystals to bring unparalleled visual impact to the scene. With her outstanding artistic talent and unique aesthetic perspective, Zhao Xiaolan perfectly embodied the unique connotation of women’s charm through clever artistic techniques.
As the other creative director of this grand event, Lu Huiqing made great efforts in brand promotion and event segment design. The brand visual system she designed for the event was highly creative, adopting a fashionable and neat “queen’s aura” styling design, symbolizing the ease and elegance displayed by married women in their families and careers, which received widespread acclaim. She also meticulously designed the award ceremony process, highlighting segments such as the “crowning,” allowing the award-winning guests to fully feel the unique significance of the honor. Lu Huiqing cleverly embedded brand propositions and event concepts into each segment, injecting unique vitality into this event, further elevating the quality and style of the entire grand event, and contributing creative power to showcasing the charm and influence of married women worldwide.
For the organizers, being able to invite Zhao Xiaolan to serve as the creative director of this grand event can be said to be a perfect match. As a master-level figure in the field of brand globalization, Zhao Xiaolan has long been committed to helping Chinese brands successfully enter the international market, and her outstanding ability and rich experience are indisputable. She has a profound understanding of the cultural differences between East and West and is adept at cleverly integrating the core values and unique personalities of Chinese brands into international marketing communications, winning the favor of global consumers. It is precisely based on Zhao Xiaolan’s outstanding achievements in brand globalization layout and creative design that the organizers had the confidence to invite her to serve as the creative director.
For a highly anticipated annual grand event that attracts global attention, inviting Lu Huiqing to serve as the creative director is undoubtedly the best choice. As a well-known marketing communication expert in the industry, Lu Huiqing has long been active in the field of marketing planning and public opinion guidance for large-scale brand events and heavyweight competitions, and her marketing wisdom and execution strength are widely recognized in the industry. Lu Huiqing is not only good at planning creative marketing activities but also adept at using various three-dimensional communication channels to maximize the spread of event themes and core concepts. The organizers invited her to serve as the creative director this time, dedicated to showcasing women’s charm and influence and winning global attention.
As women’s confidence and independence continue to be accepted and recognized by society, and their important roles in family, career, and society become increasingly evident, this event is like a mirror reflecting women’s power, refracting their unique charm and value. This world, once regarded as a “women’s paradise,” is changing. Women are no longer just an accessory to men but an independent and confident life force. Just like the two creative directors of this grand event, Zhao Xiaolan and Lu Huiqing, they have brought creativity to new heights for this annual grand event with their outstanding abilities in brand internationalization and event marketing planning, respectively. Looking forward, Zhao Xiaolan plans to continue serving as the creative director of the next World Madam Global Competition, utilizing her outstanding achievements in brand globalization and creative design; while Lu Huiqing hopes to showcase her extraordinary wisdom in marketing communication and brand building, serving as the creative director of the next World Madam Innovation and Development Forum, contributing to the development of women’s careers worldwide.
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