Why Chad Willardson Says Success Culture Is Failing and What Comes After

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Chad Willardson, the president of Pacific Capital and ELEVATED, doesn’t buy into the hustle culture. As someone who witnesses many people sacrifice their personal lives, their family relationships and health to make money and grow businesses, he believes that the online gurus are really misleading entrepreneurs these days. Chad also teaches that the idea of a work-life balance is a total myth. Instead, he believes in being FULLY INVESTED™, an approach to business and family that is integrated and aligned, not “balanced.”

Reevaluating the Cost of Ambition

Willardson is a staunch believer in the idea that work-life balance doesn’t exist. The myth that someone has to commit 50% to their work and 50% to their personal life and family is outdated, he says, and just because someone believes they are equally splitting their time doesn’t mean they actually are.

“Too many entrepreneurs and business leaders only focus on money and do so at the expense of their family relationships, their health, [and] their faith,” Willardson says. “I want to lead the movement of business people who win big in the boardroom and at the dinner table.”

The truth, he says, is that it’s possible to be FULLY INVESTED™ in one’s business and in one’s family at the same time. Rather than sacrifice one over the other, and risk abandoning your family in the process, you can be an incredible spouse, parent, or friend without giving up on your dreams of business success.

Being FULLY INVESTED™

Willardson believes that entrepreneurs are wired differently. As an entrepreneur himself, he has founded five companies and written six books. At the same time, he’s also been married for over 24 years and has five children and has great relationships with each of them. This is a result of being not just committed, but FULLY INVESTED™.

It isn’t about splitting one’s time and attention 50/50, but deciding what one wants and committing to it fully.

He explains this in his new book, Fully Invested, and shares seven strategies that help you drive growth in your business without sacrificing your marriage, children, health, or even your sanity. It isn’t theory, but rather, straight talk and proven steps from someone who has lived it.

In the book, you will learn how to:

  • Cut out time wasters to create space for what matters most to you.
  • Build a network that motivates you to improve in every aspect of your life.
  • Take action and transform your life even before you feel ready.

Willardson is a firm believer in being FULLY INVESTED™, which is not a philosophy meant to question, but a lifestyle meant to live. He isn’t just a wealth advisor, but someone who has taken the concept of 50/50 living and turned it on its head.

“I believe in a FULLY INVESTED™ lifestyle where you are aligned and your business and family life goals are integrated, not balanced,” he says.

In a world obsessed with balance, Chad Willardson offers a bold alternative: stop splitting your life in half and start living it FULLY INVESTED™.