YouTuber Kira Shannon moved to Miami, Fla., in 2020 during her senior year of college. With the intention to leverage her online influence, Kira knew that by staying in her hometown of Boston, Mass., opportunities for her online career would be limited.

 

In a new interview with Ruthless Media, Kira opened up about how moving to Miami was the “best” career choice she’s made, saying that it “deeply benefitted” her career. “Within 30 days, I had significantly scaled my revenue due to the new connections I was making,” the YouTuber added.

 

Though she made a dent in her online influence before she packed her bags for the bustling coastline city, she noted that the vitality of Miami motivated her to push even harder to elevate her fanbase — and good thing she did.

 

“I initially moved to Miami for college, and then back after to pursue social media and expand my already growing network in the area that I had made from college,” she explained.

 

“I saw a lot of opportunity in Miami — I love the vibrant social culture that allows the world to be your oyster,” Kira continued . “People are extroverted here and open to connecting which made it seem like the perfect place to scale my business.”

 

With over 1.3 million social media followers, Kira, who initially went viral for her bikini try-on hauls, built a loyal audience by staying true to herself and following her heart back to Miami.

 

Despite having established herself in “The 305” before her official move, the YouTuber revealed in a personal word of advice what helped her become a viral sensation.

 

“For influencers considering the move to Miami, I would suggest identifying why you think the city will benefit you and if you’re willing to put yourself out there and be as social as possible,” Kira suggested.

 

“Never underestimate the importance of having integrity and being kind,” she added. “Those two qualities will take you far in whatever city you choose to live in.”

 

Although Miami is a hot spot for content creators, Kira said that instead of feeling competitive with other influencers, she embraces them and encourages collaborations.

 

Fortunately for her, some of the YouTuber’s videos with the most views are of her collaborations — proving that by staying true to your recipe for success will always benefit you in the end.