Jon Stojan
Jessica Cure of Cure Designs has many titles, including real estate consultant, project manager, luxury property specialist, and more. An innovative voice in the real estate industry, she prides herself on combining creative vision with practical expertise. She inhabits a niche in the real estate industry for real estate investments in “unique desert environments” in Southern California. Her expertise is the foundation for her full-service approach to planning, permitting, and project management, and is known for her ability to resolve complex land issues for real estate investors. Her passion for her projects is reflected in her success. In 2024, she sold the highest-priced luxury home in Joshua Tree
What inspired you to start your business or become involved in this industry?
I love creating experiences and have always made my home reflect my lifestyle. I love unique properties and wanted to focus on real estate projects that were renovations or new builds that I felt told a story.
Growing up in a family deeply involved in real estate and construction gave me a front-row seat to the magic of turning properties into homes.
How did you become involved in luxury desert properties, and why did you decide to become a Joshua Tree realtor?
Moving to the desert in 2020 was a turning point in my life. The stillness and beauty of the landscape gave me time to reflect on my career and the projects I wanted to take on. I took time to recalibrate and found a way to bring my creative vision into real estate.
I wanted to jump back into real estate, focusing on the niche of land use, planning, permitting, and project management, focusing on helping people navigate challenging investments.
One of my first major renovations was a home that one family had cherished for generations but was in desperate need of a full renovation and property update. With my expertise, I brought it back to life, creating a luxurious desert retreat that honored its past while embracing a new, modern chapter.
What challenges or obstacles have you faced in your career or business, and how have you overcome them?
Navigating the complexities of land use and permitting in Southern California’s desert region can be a challenge, especially with so many regulations specific to this environment. I’ve overcome these challenges by leveraging my deep understanding of local land use policies and my ability to think outside the box to find affordable solutions. I make sure my clients’ investments are not only compliant but also profitable.
What do you feel sets you apart from others in the real estate business? What unique perspective do you bring to Joshua Tree real estate?
I offer a 360-degree approach to real estate that blends creativity with practicality. Unlike other agents, I’m intimately involved in every project stage—from land use feasibility studies to the final touches of a luxury listing. I curate each project to tell a story and connect emotionally with buyers.
My background in planning and permitting means I can help clients navigate complicated land use challenges, transforming properties that others might shy away from into high-value investments.
What are some of your dreams and aspirations?
I see myself continuing to be the go-to expert for luxury desert properties and high-ROI real estate projects. My goal is to expand Cure Designs into a brand known for taking on complex projects that others might avoid—whether that’s navigating difficult land use issues or curating unique luxury homes. I also aspire to work more closely with real estate developers from the start of their projects, supporting their vision through planning, permitting, and eventual sales.