Image credit: Fernando Landeros and Holly Landeros

HJ-PR is redefining what resilience and relevance look like for boutique PR firms in today’s chaotic media landscape. Founded by the husband-and-wife team of Fernando Landeros and Holly Landeros, the firm moves fast, stays sharp, and generates real traction (not vanity metrics) without resorting to cheap tactics or breaking the law.

The Landeros have over a decade of experience in public relations, brand partnerships, and experiential strategy. The duo built HJ-PR from the ground up, collaborating with prominent names in spirits, fashion, hospitality, wellness, and lifestyle. Their approach has always been based on genuine relationships that deliver real results, not extraneous fluff.

The Inspiration Behind HJ-PR

Based in Puerto Vallarta, Mexico, HJ-PR was initially founded when the Landeros identified an opportunity to approach PR differently. The work they observed around them was lackluster and failed to connect on a genuine level. Consequently, they aimed to build a firm operating with greater speed, flexibility, and authenticity. After years of witnessing agencies over-promise and under-deliver, they established a boutique model prioritizing strategy, impactful press, and storytelling that resonates.

Challenges Overcome

The firm has encountered various challenges in recent years. They’ve navigated the pandemic as a growing business, optimized operations amid ongoing shifts in media and social algorithms, and are now addressing the economic ripple effects from political decisions, such as the reintroduction of Trump-era tariffs that directly affect their clients.

The Landeros state, “Our response has always been to stay nimble, adapt quickly, and get ahead of the chaos with a proactive strategy.”

Acclaim and Recognition

• They’ve placed brands in Forbes, Vogue, Elle, Food & Wine, GQ, People, and Condé Nast Traveler.
• They closed 6-figure brand sponsorships and other top-tier spirits brands for our hospitality clients.
• They built multi-year media and affiliate programs that directly drive client revenue.
• They led the PR behind openings of some of the most buzzed-about hospitality venues in NYC, LA, and the Hamptons.

The HJ-PR Difference

HJ-PR has firmly established itself as a dependable and robust firm that clients can trust. They consistently exceed expectations while providing direct access to founders and swift action.

As the Landeros say, “We’re not a traditional agency. We don’t hide behind junior staff. You work directly with us, founders who care, move fast, and bring a sharp editorial eye and deep brand intuition.”

Together, they are parents, partners, and professionals who recognize the urgency of growth for contemporary founders, unafraid to articulate their beliefs about what works.

Final Thoughts

The powerhouse firm, HJ-PR, aims to expand further across Europe and surrounding regions. The Landeros want to continue scaling, but not at the expense of what makes the firm exceptional. Their ultimate dream is to remain boutique yet powerful, with deep relationships, creative freedom, and a select client list they can be proud of.

In the long term, they also plan to establish a mentorship fund or incubator to help minority- and women-owned brands receive the PR support they deserve.

Visit HJ-PR’s website today to learn more about the Landeros and how their unique services can benefit you.