Jon Stojan
Photoed to the left is Sidon Farris (CEO + Founder), and to the right is Jordan Alexander (President)
Pairing celebrities and influencers with the right brands is always a surefire way to generate growth, increase brand awareness, and secure positive attention from wider audiences. For businesses and individuals who aren’t sure about the best way to go about this method of branding, The Onyx Agency’s record of success has made them one of the most in-demand marketing agencies out there.
When The Onyx Agency began expanding its operations from Los Angeles to numerous other locations – including New York and Nashville – it showed how far this brand-facing marketing agency had come in just a few short years.
Started by Sidon Farris (CEO, Founder) and Jordan Alexander (President), The Onyx Agency has spent the last seven years developing a formidable reputation for helping brands, businesses, and individuals reach their full potential within a vast number of industries.
In particular, The Onyx Agency first cornered the music and entertainment market, becoming the go-to agency for helping independent music artists and entertainment figures get the growth, fanbase, and media coverage their careers deserved.
But in recent years, The Onyx Agency has expanded rapidly, with the agency now specializing in many other areas, such as:
- Events + Sponsorships
- Brand Partnerships
- Celebrity Activations
- UGC Campaigns (Influencer marketing)
- Client-ad acquisition (Cross-platform ads)
- Public Relations + Branding
- Creative consulting + production
- Press Coverage
This upward expansion made a lot of sense, considering The Onyx Agency has developed an enviable roster of A-Listers, management teams, press outlets, and influencers it could reach out to to partner with any brands who chose to work with The Onyx Agency.
Brands immediately flocked to the agency and instantly benefitted from its strategies – which include celebrity activations, endorsements, sponsorship deals, and other forms of influencer marketing.
The Onyx Agency has been noted for its attentiveness and unique approach when it comes to the brands it works with and the celebrity endorsements it helps to broker; this means it’ll only reach out to influencers who match a brand’s selected values, and it’ll only use promotional methods that are bespoke to the brand itself (not to mention outside the box – to ensure the most original marketing methods possible).
Their agency seeks to “Be the business that handles the problems in the same way they’re handling the sales” – says Sidon Farris, meaning they’re attentive to their clients at every part of the working process.
While The Onyx Agency’s tireless work ethic and results-based approach have been the cornerstone of its growing reputation, the agency has also been highlighted prominently in the business industry press, who have praised its cutting-edge public relations outlook in the last few years.
Beyond that, The Onyx Agency has cropped up in industry conversations because it has worked with numerous high-profile brands, such as Aman Resorts, CashApp, Stake, BetOnline, Saks Fifth, Hermès & many more; and a few of their major celebrity activations have included Cardi B, 21 Savage, Charli XCX, Machine Gun Kelly, Trippie Redd,among plenty of other big names.
All of this has helped solidify The Onyx Agency’s place as a dynamic and responsible agency for brands looking to take their marketing to the next level.
To find out how they can help brands when it comes to celebrity activations, sponsorships, promotion, and influencer marketing, visit their website, or social media pages.