Jason Phillips
If you’re looking for the best moving companies in Los Angeles, you may want more than a couple of guys to quickly pack your furniture or boxes into a U-Haul and drive them off. Modern movers deliver more than just muscle, because moving is stressful. “People aren’t just changing addresses; they’re changing chapters,” says Igor, co-founder of Pure Moving Company.
When you move, you want clarity, predictability, and respect, and that is what Pure Moving was founded to provide.
What Customer-Centric Moving Looks Like
Igor and his business partner Alex worked in moving for years before going into business for themselves. During that time, they saw firsthand the stress and conflict that customers face when they’re leaving an old home and moving into a new one. They witnessed customers reacting to unexpected charges and unclear policies. Wanting to change the experience of moving, Igor and his partner founded a company in 2012 to deliver a “pure” move, without adding friction or stress.
Their goal was to provide an “Apple-like” level of customer service, offering transparency around pricing, minimizing conflicts, and always resolving issues in the customer’s favor. The idea was that “the customer is always right” matters more when changing homes, and that emotional intelligence could be as desirable a trait as muscle in a mover. Igor wanted to pay less attention to the bottom line and more to creating a positive experience, because positive experiences are what people deserve when moving, and they are what help businesses grow.
“We saw a lot of opportunities in the industry, we wanted to make it better,” Igor recalls, “and we wanted people to struggle a little bit less.”
The Unofficial Trendspotters
Along the way, Igor, his co-founder, and his team have learned a lot about the broader trends that are shaping individual moves. Movers don’t often get quoted in studies or news spots on shifting real estate trends, yet they serve as unofficial trendspotters. While real estate agents see listings, Pure Moving sees actual movement: who’s leaving, who’s downsizing, and where people are really going when they move out. Spikes in weekend departures or clusters of family moves can often tell the story before reports on real estate data can. Having completed 200,000 moves, Pure Moving has a lot of pre-market intelligence, and its data is collected on the ground, in real time.
Some of what Pure Moving is noticing this year are the effects of economic uncertainty. For example, there is an uptick in outbound moves departing California and a rise in move-ins to smaller homes. People downsize homes when they’re worried about tomorrow. “We often see market movement before the numbers show it,” says Igor, the company’s co-founder. “When more people are moving out than in, it tells a story.”
As one of the most active moving companies on the West Coast, Pure Moving Company has a front-row view of the lifestyle shifts, migration trends, and economic anxieties shaping how Americans move, and why.
Taking the Stress Out of Moving
What this all means is that in this economy, families moving from one house to another are more stressed than ever. “We try to make moving as easy as possible,” Igor shares, and “try to find an approach for every type of client. All-inclusive rates to avoid the hassle and surprise at the end. Super transparent.” That flexibility of approach is important because different types of people move with different needs. The modern mover needs to build protocols to ease emotional and logistical pressure for families, retirees, and young professionals alike.
Pure Moving Company’s success is attested by their thousands of 5-star reviews on Google. On Yelp, they are the top-rated moving company in the U.S., both by number of reviews and by rating. Now, they are expanding further up the West Coast and potentially into Texas, to bring their standards to families outside LA.
Igor hopes to see their volume exceed 30,000 moves each year. As they hit the milestone, it’s possible this growing movers company may leave an impression not only on the families whose possessions they transport but also on other moving companies, inspiring them to take a more customer-centric approach.