Shannon Sparks
Photo credit: GR0
In digital marketing, constant innovation and growth are essential for anyone looking to succeed. No one understands that more than GR0, an agency that constantly strives to give its clients the most comprehensive and game-changing services possible.
With their recent acquisition of the full-service Amazon & Marketplace agency DLVRD, GR0 is ready to take its offerings to the next level.
DLVRD Is GR0’s New Secret Weapon
At GR0, excellence is the name of the game. They’re not willing to offer a marketing channel to clients unless they feel it’s the best in the world, and they’ve been looking for a way to provide top-tier paid and organic Amazon support worthy of the GR0 name.
With clients constantly turning to GR0 for Amazon support, the GR0 team set out to find the right team to help them offer it. This is where DLVRD comes in.
As Jon Zacharias, Co-Founder and President of GR0, put it, “Acquiring DLVRD helps us provide a full-service digital marketing experience for our clients. Demand generation occurs on meta and paid social, and a lot of that demand capture is on Amazon, so DLVRD is helping us fill a hole in our funnel so we can give our clients the fullest experience.”
With the acquisition of DLVRD, GR0 can proudly say that their digital marketing offerings are complete, giving their clients everything they could possibly need — and then some.
Of course, this acquisition isn’t just about filling holes in GR0’s marketing offerings. True to their name, GR0 is also all about exploring new avenues for growth.
Co-founder and CEO of GR0, Kevin Miller, sees the acquisition as a way for GR0 to fully break into Amazon and retail media spaces. GR0 will now be able to run ads for their brands on Walmart, Chewy, Instacart, and more.
According to Miller, there’s also the exciting new prospect of “cross-pollination between our existing clients at GR0 and the existing clients from DLVRD.”
“I think all of these clients are going to feel very relieved that we now have every capability under one roof, and they don’t have to have multiple agencies to get the work done,” Miller expands. “There are incredible efficiencies and communication that occur if everything is under one roof — and it shows in the return on investment results.”
This “cross-pollination” is further proof that GR0’s acquisition of DLVRD means offering better services to a wider range of clients, all under one exceptional roof.
Learn more about how you and your company can benefit from GR0’s acquisition of DLVRD today.
How DLVRD Provides Amazon Greatness
So, who really is DLVRD, and what exactly do they bring to the table?
DLVRD Media is a full-service Amazon marketing agency in San Diego that’s become a leader in its field of expertise.
Founded by Riane Sanchez and Matthew Meech, DLVRD got its start when Sanchez and Meech were bidding against the same business. Instead of continuing as rivals, they decided to work together and bring in new clientele. This work took off, and they officially teamed up to start DLVRD in February 2021.
According to the DLVRD team, this acquisition is beneficial for both innovative companies.
Meech, Director of Retail Media, explains, “Our weak suit is getting in front of a lot of people. And Jon and Kevin are incredibly strong at that. They’re really well-networked people, and GR0 has an incredible client lineup and incredible service line that we can’t offer.”
Where GR0 can offer their network and expansive service offerings, DLVRD brings a level of expertise that takes time and dedication to acquire.
“The founders of DLVRD have 10 plus years of experience each on Amazon; they just knew things that we didn’t. So by doing this acquisition, it incredibly de-risks us with regards to how well we can offer this product,” says Miller.
GR0 and DLVRD: A Match Made In Marketing Heaven
There’s no denying that putting the teams at GR0 and DLVRD under the same roof will benefit everyone (including clients like you!) because their offerings integrate seamlessly with one another.
However, it’s about more than simply what each agency offers. Part of what made this acquisition an obvious and essential move was the compatibility between the teams as professionals and as people.
A Perfect Fit
Before meeting with Miller and Zacharias, DLVRD thought an acquisition would come in the distant future as a smaller company looking to continue growing. Then, GR0 came into the picture.
Part of what sealed the deal was the strong cultural alignment between the two teams.
Zacharias explains, “We were so impressed with the founders of DLVRD — Matt and Riane. They reminded me of Kevin and myself when we started GR0. From the first time we met them, it was just so obvious we were supposed to work together.”
Their desire to join forces came from a shared professional outlook alongside a personal one. Miller is enthusiastic about the dedication and passion that defines GR0’s team. They spend “most of (their) time at work,” so creating an environment where people are happy, inspired, and motivated is a top priority.
According to Miller, there’s no doubt in his mind that the DLVRD team will contribute to that positive environment and push GR0 to the next level.
A Focus on Growth
In addition to their passion for workplace positivity, GR0 and DLVRD share a commitment to continuous improvement and are dedicated to providing better and better services for their clients.
Sanchez, Director of Amazon Operations, describes how, in this line of work, “Things change all the time, and so we want to make sure that [being profitable] stays consistent.”
This desire to adapt to the changing landscape and stay on top of profitability is part of the “hunger for success” that Miller saw in the DLVRD team.
“I could see that their entrepreneurial drive and hunger for success matched mine and the rest of our entire executive team’s,” Miller explained. “And we were really motivated to go deeper.”
Ultimately, these teams are united by a simple shared mission. Miller notes that “… while we come from similar and different backgrounds, we all had the same goal to have a compelling product offering that helps people sell more online.”
Impact And Effect: What Does This Acquisition Mean For You?
As a potential GR0 client, why should you care about the acquisition of DLVRD? In two words: ease and efficiency. Instead of having to go to multiple agencies to put together a full marketing strategy, you can turn to GR0 for everything.
In addition to making your life easier, this all-star team-up also means you’ll get better products and services. With the team at GR0 and DLVRD working as one, they’ll be able to communicate and collaborate with unprecedented speed. Where you might have had to work as a liaison between agencies in the past or seen gaps in alignment, you can now come to GR0 and stay at GR0 for expertise across every major marketing channel, including Amazon.
“[Clients can expect a] full-comprehension omnichannel strategy — and I know that’s a buzzword — but I really think that we are positioned very well to provide a cross channel approach and to figure out how these channels speak to each other because they are historically so siloed,” said Meech.
Continuing To GR0: Looking To The Future
The acquisition of DLVRD marks an important moment for GR0 — and a proud one. As Miller points out, most bootstrapped agencies don’t have the capital to acquire new companies.
“Typically, you see this type of strategy executed only when an agency takes on a big chunk of private equity, but we are able to do this without private equity. I think that speaks to how we’re running the company, and the solid financials that we have, but also our ability to do efficient deals that identify really strong talent,” Miller concludes.
Because of GR0’s strategic management, financial savvy, and ability to make smart deals that attract fresh talent, they were able to bring DLVRD into their stellar team. With their five new DLVRD employees, GR0 is positioning itself to be a comprehensive, full-service powerhouse that can manage all of your marketing channels under one roof.
You might have had to work with several agencies in the past, but thankfully, those days are over. We’re happy to introduce you to a new and improved GR0 bolstered by the talent at DLVRD, and we’re excited to see what comes next.