Jon StojanFew organizations have the expertise and desire to help small businesses become masters at operating and expanding their companies. Existing providers offer valuable services for optimizing business functions, but they rarely educate clients on these practices. For a company to endure shifting market trends, an entrepreneur must have a solid understanding of business dynamics. A trusted advisor who understands a client’s unique needs and provides necessary mentorship is pivotal in helping organizations navigate the challenges of this landscape.
Leading consulting firm Global Marketing Systems, Inc. is taking a unique approach to empowering American businesses on this journey. Specializing in growth-hacking companies through innovative marketing solutions, the firm has supported hundreds of businesses in reaching the next level of success.
Founder and CEO Katherine Whitmore leverages her 30 years of entrepreneurial expertise to be a dedicated consultant and mentor. Since she was a child, Katherine was exposed to the entrepreneurial spirit through her grandfather, a lifelong businessman. As the first African American to own a flight school and the founder of several other ventures, Katherine was able to see how a business could bring generational wealth and positive community development. Her experience bookkeeping for her grandfather every summer helped her cultivate hard business skills in addition to the infectious mindset of a visionary. Katherine later used this knowledge to own and operate salons, franchises, and a production company.
Photo: Katherine Whitemore
After recognizing a gap in what resources are available to small businesses looking to grow, Katherine established Global Marketing Systems, Inc. Her vision is to ensure that American entrepreneurs develop profitable businesses under her guidance.
“Too many entrepreneurs have a business they are pouring time and money into but haven’t received a return on their investment,” Katherine explains. “This isn’t because they’re not trying hard enough. They simply don’t know how to structure their business and implement systems that help them bring their dreams to life.”
Through flexible consulting programs, Global Marketing Systems unearths what its clients desire and develops a roadmap that will help them achieve important milestones. During the initial consultation, the company determines a client’s priorities, ensures both parties are in alignment, and often conducts a Credit Temperature Check and Cash Flow Assessment. These results inform Global Marketing Systems about which services best suit a client’s current situation. Depending on these factors, a client can begin with credit enhancement programs, business structuring procedures, or strategic marketing services.
Unlike competitors in the space, Global Marketing Systems emphasizes the importance of educating clients. “We initiate changes within their business, but we also help them learn critical information that will prepare them to handle future circumstances without our guidance,” Katherine says. “This is a key differentiator for our firm because we truly care about our clients’ success.”
With over 33 million small businesses in the United States, pioneers like Global Marketing Systems are addressing a growing need for comprehensive educational consultation services. The company supports homegrown ventures, acknowledging how many Americans are working hard to provide for their families or achieve a dream through business ownership. Global Marketing Systems aims to bridge the gap between business ownership and wealth generation with forward-looking solutions.