Via Dennis Romero and our own Informer blog: L.A. County's Department of Public Health taps the Black Eyed Peas' Will.i.am and Deadmau5 collaborator Kaskade for an anti-ecstasy PSA to prevent future incidents like the death of Sasha Rodriguez at June's Electric Daisy Carnival. The PSA, reports Romero …
… would hopefully be aired at raves, on social networking sites, and at online ticket destinations.
“The PSA will include harm reduction messages by major electronic music talents, including Kaskade, and Will.i.am,” [Department of Public Health director Jonathan] Fielding writes. “DPH will encourage promoters to broadcast the PSA at the event and online through their websites and other relevant social networking sites, and will work to get online ticket outlets to show the PSA at the point of purchase.”
In the meantime, Fielding urged the county Board of Supervisors to adapt the recommendations of a county rave task force: The ideas, he says, should be used as “general policy direction for all electronic music festivals in Los Angeles County within your jurisdiction.”
The task force's ideas, already implemented at the Coliseum and Sports Arena, include an 18-and-older policy with ID checks, increased medical personnel at-the-ready, and tighter security.
Of course, that would likely do little to prevent a teenager from pocketing a pill and downing it, but it certainly would let county officials cover their asses if anything like Sasha Rodriguez's plight happened again.