Written in Partnership with Ascend
Every industry is bustling with fierce competition, which makes debuting as a newbie all the more difficult. But what makes a successful business stand out from the crowd is recognizing customer needs and pain points that are still not met. That’s the secret TimepieceTrading used to venture into the industry of luxury watches and rise to the top.
The company started back in 2018 in Miami and is now catering to customers all over the US and worldwide.
The biggest factor that has fueled their growth is the quality of the products they offer. If you look at their Instagram or Facebook page, you will realize that their product benchmarks are set high. But apart from that, it was their relentless hard work and mastermind strategy that catapulted their growth.
The Story Behind the Foundation of TimepieceTrading
The inspiration for creating the business was on a very personal level for the founder Neel Alwani. He worked for his family business, which deals in watches and other accessories, for a good two years. That’s where he got the idea to take the business online and increase the brand’s exposure.
The idea worked for them, and they were soon taking in more profits. However, along with the profits came a few people who wanted to offer the company their own products. At the same time, he also had customers asking for products that he didn’t have. So he linked the two and began trading watches. That’s when his uncle motivated him to invest in his own brand and take his skills to the next level, and that’s how TimepieceTrading was created.
How the Journey of TimepieceTrading Began
Luxury brands are lucrative but are not meant for the masses. High-end watches come with a price tag that sometimes costs more than the average American’s monthly salary. However, that does not diminish the growing desire for luxury watches. That’s the pain point the industry ignored but that TimepieceTrading identified.
They started as brokers who supplied their clients with exclusive watches that were not readily available on the market. This idea was an instant hit, and the business soon expanded to a full-fledged retail company that supplied watches no one could get their hands on.
What every entrepreneur should learn from them is to grab every opportunity and offer consumers something fresh. The company has been relentlessly leveling up and keeping up with its target audience’s changing trends and needs. They have successfully positioned themselves as trusted, authoritative figures who can solve anybody’s demands for luxury watches.
Another lesson that they offer aspiring entrepreneurs is to keep going despite the challenges. They started with a negligible online presence and an under-stocked inventory. But today, they have more than 90k followers on Instagram and about 118k subscribers on YouTube. Along with that, they have also grown their inventory to a collection of 200 exclusive watches.
TimepieceTrading’s journey and massive growth in just three years are impressive and motivating. The company has grown from making zero to being the USA’s go-to luxury watch retailer, and at the speed at which they are expanding, they will soon branch out worldwide.
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