Written in Partnership with Amir Bakian
Starting and growing a business is not easy, and there are many factors to consider to build a thriving empire. For instance, it is essential to know what platforms your target audience is most active on and who your competitors are, which will help you develop effective strategies.
It is also important that you have a powerful brand as it will help you stand out and make a long-lasting impression on the consumers. So, how do you build a solid brand? Branding consultant and remote team strategist Jeff J Hunter shares tips for creating a powerful personal brand.
Jeff Hunter is a branding expert best known for his C.O.R.E branding method. He is also the author of VA Staffer, a guide to managing virtual teams to grow your business and establish your brand as an authority in the industry.
According to Jeff Hunter, the secret to building a solid brand is first discovering the purpose of your business and what you aim to achieve. This will guide you in coming up with effective strategies.
What you can learn from Jeff J Hunter about personal branding:
- Importance of having a unique brand voice
Your brand voice distinguishes your business from your competitors and helps the target audience know more about your company, says Jeff Hunter. Therefore, it is important that your brand voice communicates directly to the customers, and as much as it is professional, you should also ensure that it is friendly.
Jeff explains that with most businesses moving their operations online, your brand voice is crucial for success as people are now relying more on customer reviews to access the type of service you give to the clients.
Having a brand voice that reflects your purpose and portrays your brand image will help you easily establish trust with your target audience and build long-lasting relationships, says Jeff Hunter.
- Why you should establish a brand mission and vision
Jeff Hunter notes that having a brand mission and vision will help keep you on track and ensure you don’t digress from your goals. There are many obstacles along the way, and sometimes it might seem hard to remain focused, says Jeff. At such moments, having a mission and vision will encourage you to keep moving and fight for your dreams.
It also assists your customers in knowing more about your venture and what you want to achieve in the coming years.
- Monitoring your brand to maintain its identity
One of the factors that help you to build a strong brand and potentially increase your sales is consistency, says Jeff. He notes that having a consistent brand image will not only help you to stand out from your competitors but also build trust between you and your customers.
Still on this, Jeff adds the importance of monitoring the performance of your business. This will help you know what strategies are not working and what you can do to improve the brand visibility.
To sum up, a strong brand image is essential for success, especially in today’s world, where most businesses are operating online. As you work on strengthening your branding, the above tips, as shared by Jeff, are an excellent place to start.
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