In today’s world, the data inputted into online systems is more than the knowledge the people of the old learned all through their lives. Statistics indicate that we create 2.5 quintillion bytes of data every day, approximately 1.7 MB per second. Unfortunately, not every piece of content produced at any moment sees the light of day. Some content generates more traffic and attracts more viewers than others. That’s one of the reasons online businesses are continuously hunting for data on the web.
How an SEO Proxy Server Benefits Your Scraping Activities
SEO proxy servers facilitate smooth and anonymous crawling into websites, helping businesses improve their SEO performance. SEO involves optimizing content for search engines and improving a website’s organic traffic and overall search engine ranking. Since you need content optimized for SEO to rank high on the SERP, web scrapers make it possible to evaluate competitors’ content, informing content creation decisions.
Crawling websites when using your actual IP is catastrophic and may make the target sites block your web scrapers from accessing the content. SEO proxy servers facilitate smooth, anonymous content scraping, improving data harvesting while enabling you to boost your SEO campaigns.
Avoid IP Bans
Websites have extra-sensitive bots that detect abnormal activities and traffic. When SEO scraping tools send hundreds of requests within a short time, the bots flag them as a virus or malware. As a result, they block the address sending the requests. Consequently, if your SEO scraper falls victim to a website’s malware and virus detection bots, it gets blocked from accessing the content.
Proxies for SEO eliminate the issues of IP blocking and avoid bans. Rotating proxies pick from a pool of IPs in alternating scopes. That way, even if the website blocks the IP address the scraper uses, you will still be able to access the content using the following IP in the list. That’s why every content creator and e-commerce business operator is continually searching for the best SEO proxies. Proxies make it cost-effective for businesses to harvest intelligence and create successful SEO campaigns.
Web scraping tools for SEO have to explore a competitor’s content and research the keywords to inform crucial SEO marketing campaigns. If the scraper doesn’t hide its identity, the target website can detect the activities and block the scraper. Understand that when an SEO scraping tool is blocked, it can no longer search through the keywords and SEO details of a competitor’s website. So, you’re left in the dark and can’t collect the intelligence you need to build strong marketing campaigns.
Proxies safeguard your SEO scraping tools against website blocks. The power of proxies is in how they hide your identity while enabling smooth operations of the SEO scraping tools. The random IPs generated by these tools confuse the website bots, making it hard for them to block the scrapers from accessing targeted content. They simply hide your device’s real identity, ensuring the website can’t stop you from performing any further data scraping.
Faster Scraping Speeds
A rarely acknowledged feature of proxies is their ability to cache websites and speed up loading times. Proxies aren’t like VPNs that slow down your internet as they instead speed up your network connections and load time of the target websites. The ability of the proxies to support the caching of website history and data enables the fast loading of content and penetration of websites.
One crucial element of effective SEO scraping is fast and quality internet speeds. SEO scraping tools have to send and respond to multiple requests per minute. Since they rely on your internet speed to process these requests, if you have a sluggish connection, it slows down the data harvesting. And you don’t want to invest so much time crawling a single website when you can harvest lots of data by crawling multiple websites at the same time.
No Location Restrictions
Have you ever tried accessing the content on a website you thought could give you insights but got an error? Did you take the time to try to resolve the error, or did you move to the following website? Likely, you didn’t even bother to discover why you got the error message. In most instances, websites that send errors when you try accessing them have a location block. You can’t bypass such errors unless you use a proxy server.
That’s similarly the case with web scrapers. When they can’t access a geo-blocked website, they just move to the next website. That means you won’t harvest the quality and type of SEO data you want. Proxies for SEO can efficiently resolve these issues by enabling you to access geo-blocked websites.
These are incredible reasons you will need SEO proxies when web scraping. Keyword and SEO scraping is crucial for boosting marketing campaigns. To leverage your SEO marketing and keyword research, you need to use the right proxies while web scraping.
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.