What it Takes to Build A Fitness Empire in Los Angeles with The SLR Life’s Sarah Louise Rector

It takes a brilliant entrepreneur to build a business like Sarah Louise Rector. The English dancer, fitness expert and business owner founded The SLR Life in 2019, and drove it to incredible heights in just a few years.

The SLR Life carries out live streamed classes and events, and it was created with the purpose to encourage women in their 30s and 40s to love and embrace their changing bodies; through fitness and a balanced lifestyle. Sarah specializes in training celebrities, like model and designer Talita Von Furstenberg and actressSophia Bush, and her expertise comes from her background as a professional dancer for the Royal Ballet in London, and as a former catwalk model.


Sarah’s not only focuses on the dynamics of fitness itself, but also the rise in virtual challenges for remote personal training and increased digital wellbeing. The emphasis she gives to the medialization of fitness is what sets her apart from other personal trainers and coaches, as the changing paradigms of the industry become increasingly relevant. According to the latest report by Global Market Insights, the market valuation of online fitness will cross $30 billion by 2026. Online fitness is here to stay with 72% of gyms and personal trainers now offering on-demand and livestream group workouts, up from 25% in 2019, and Sarah’s knowledge and activity in her business is what continues to allow for its exponential success. This aspect repeatedly came up in the interview conducted at Fluencd.

Sarah also mentioned that to build a successful business, she made sure to have consistency in her business plans. Sarah gave an importance to finding a niche in her classes and events, as well as knowing the expertise in the fitness genre that she was working in. “After you’ve done that, then you constantly are developing, growing and educating” she said.

However, Sarah mentioned one super important thing that applies to every sector of every industry and for every entrepreneur. She says “No one is YOU so keep working on it and putting yourself and expertise out there!” followed by “keeping focused on your journey and not comparing yourself to others”. With a great attitude, focus and passion, anything is possible. Join a SLR Life class and follow Sarah Louise Rector for more great tips on Instagram @theslr_life

Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.