This international marketing company is changing the rules of the game and has invented a way to maximize digital advertising channels at the lowest costs. Now, small businesses can also appear in major media channels and on TV.
In less than two years, the company VisioNet, established by three young friends, has become an international empire. Precisely at a time when most businesses are downsizing and media companies were on the verge of collapse without advertisers during the corona era – VisioNet found the ultimate solution for both businesses and advertising companies.
The company publishes sponsored content that is presented as a genuine and valuablearticle to the readers, in the level and quality of the media outlet where it is published. This is how small and medium businesses are gaining enormous exposure, which was not accessible to them before. Moreover, this is how small-scale businesses can distribute and promote themselves through an editorial and develop various digital assets by incorporatinglinks and references. This can produce a significant advantage over a company’scompetitors and generate opportunities to expose it to major audiences, in turn promoting abusiness’s range of services and utilities with a unique brand of advertisements.
Playing in the Grown-Ups Yard
As large companies were calculating their marketing budgets and media channels were desperately seeking advertisers, VisioNet arrived onto the scene and offered small and medium businesses opportunities to make their dream come true. They accomplished this by publishing content pieces about a business or its owner in leading media channels aswell as promoting an article on a well- known website.
For the first time, local, neighborhood businesses, start-up company or even small business owners who work from home, were able to enter and operate in the business arena like leading companies in the market. This can result in companies receiving extensive exposure for its messaging, ongoing resonance, and be perceived among its potential clients as a stable, successful business that they want to continue with.
Also, appearing as a content reporter for a potential or existing target audience of a business can strengthen the product’s branding as stable and successful. This additionally increase a company’s overall reputation, value and emergence as a top brand. The perception of a business as a leader in its field is vital and can in turn allow companieswhich would not have previously been chosen to appear on a respected platform with aconsiderable representation among viewers. The reputation of a news outlet can great affect a business or business owner that is advertised in an article and is inevitablypreceived by readers as belonging to a prestigious club. VisioNet gaining media coveragefor companies which until now was exclusively reserved for CEO’s and leading entrepreneurs in the market.
Professional and Experienced Team
VisioNet is equipped with a dedicated and skilled team, which includes content writersfrom the field, in addition to professional content writers from the realms of marketing and media, who interview the small business owner and produce an advertorial writing for them that appears authentic, original, and valuable to the readers and viewers.
The interviewer researches the nature of the business, and guides as well as assists thebusiness owner, who in most cases is the first time the owner of the business has to deal with these kinds of questions. This is done in order for the pair to recognize what is the primary purpose they would like to achieve from the article. Together, they are able to coordinate so that the writing and editing will be precise to the business’ needs – not only to ensure that the content is innovative but also that it increases visibility. The written editorials are then published with pictures of the company in the news outlet, depending on the nature of the platform in which it is published.
It is an amazing experience to a small business owner, who gets to be at the forefront for the first time. The process includes a high-quality and renowned team behind them, surrounding the owner in every aspect required in order to achieve a professional and prime result, including an amiable journalist that is interviewing them. In many cases, thebusiness owner themself is unaware of how much they can present, be perceived as a professional, and realize his business potential.
Rolling and On-Going Advertising
It is not enough that a small business owner is able to appear on a reputable platform. Now, a boutique business owner can possess professional content that will be utilized and promoted digitally by remarketing it on the website, social media, groups, and more as anactive sales tool. It can equally be applied in other beneficial circumstances, including by attaching the article as an introduction to a quote, pre-link, business meeting, printed in a professional folder, or as a profile for conferences and exhibitions in order to attract investors and more. Also, the featured writing can be a legitimate factor in strengthening a purchasing decision and therefore turns interested parties into actively paying customers, even if they reached the content by another source.
Springboard to SEO
SEO remains a crucial tool in an organization’s promotion and can make a business untouchable against its competition. A company can receive a significant boost andpromotion via search engines, increasing the overall visibility of the business and suppressing negative publications against it.
An article can also attract substantial exposure from the home page of a leading and well-known website. In addition, a featured article that remains on the website section will prolong its promotional impact so that it can continue to accumulate (rolling) results. It also helps in gaining new mentions and followers, which serve the business and its digital assets forever.
Reaching to TV
Everyone knows that a TV commercial means that a business is lucrative and successful. It is known that advertising on a leading channel, with a sizeable rating percentage, is perceived as expensive and therefore conveys prestige and success.
VisioNet is producing commercials in the form of sponsorship for daily programs, where small and medium-sized businesses can also demonstrate their standing and stay in the viewers’ minds. This includes advertising in promotional broadcasts with several appearances placed during various programs. Here, too, a professional team that includes creative content, graphics, and more can develop a company’s desired image and gain the right publicity for any business.
Thanks to VisioNet, small businesses can grow and succeed swiftly. Today, even a local beauty business, car park, family law attorney, or dentist can gain professional and quality publicity at a level that has been reserved for prominent Fortune 500 and international companies like Coca-Cola or Nike.
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