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Rational Men Pay $5,000 for Used Sneakers

by Alexander Grosse | Thursday, November 27, 2014

What is it about guys and rare sneakers? RIF LA tapped into this craze among men, in 2006 opening a consignment store in Little Tokyo (there's also a RIF in San Francisco) to tap a vibrant but weird part of the men's fashion landscape. Read full story: Why Guys Spend $5,000 on a Used Pair of Sneakers

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