As the Covid-19 Pandemic started, all of us were suppressed to move to work from home, spend more time on our smart devices and have more time to take care of ourselves. On the other side, brands and companies around the world have encountered an intense instant shift to how their consumers interact with them, transferring to online ways of being in touch with their audience. The fashion industry has immensely transformed in the past two years, due to various factors of which one is that people had more time to choose. True as it is, we all have had additional time for self-care, scrolling through social media, or online shopping. Despite an enormous influx of new designer brands entering the industry, most of them hardly manage to check all the boxes that any high-end brand needs for approval. While Gucci and Louis Vuitton are still predators on top of the food chain, there are only a hand-full of brands approaching them, offering comparably quality goods with fashion-forward style.
Los Angeles based company ORO has inevitably – despite the market conditions – been seeing great success. But what does it take to survive in such competitive market times? The key to communication of a luxury brand’s mission has always been in quality. But, on top of that, the first hand customer experience and most importantly, design. ORO has developed its brand with a symbolic meaning and style quotient that deeply incorporates the experiential and trendy dimensions. Paying special attention to every piece, each product of ORO has its unique elements featuring different luxurious details in the name of the brand. The ORO brand wants you to feel like you own something special and unique that does not have unrealistic price tags but only has an unimaginable style quotient. Many high-end labels offer a strong brand aesthetic, but lack the wearability factor, as most of them are not to be ever seen or worn by anyone after the runway show. The ORO brand has exclusive quality clothing that is uniquely made and not at all mass produced, which puts it under the umbrella of a luxury brand that resembles all of its benefits and none of its drawbacks.
ORO Los Angeles has a varied range of products including footwear with their popular Chelsea Boots, Harness & Combat Boots, along with some cool pairs of sneakers. You can find everyday denim options and distressed pairs along with hats and beanies to complete your whole look. There are coats and jacket options too, that will keep you warm and stylish for years to come. Most importantly, the ORO brand never disappoints with its collection and you can find a unique variety of exceptional designs in every segment.
What is the exact way ORO managed to skyrocket its popularity in such harsh conditions? ORO Los Angeles has at all times, despite the hard world situation, properly managed to communicate to their clients using various mediums, among which is @orolosangeles Instagram account where the most loyal customers can follow their endlessly updating content, virally featured and worn by key-figures on Instagram and TikTok. Their wide expertise has allowed them to consistently ship their products to over 150 countries up to date and almost always gain the maximum client satisfaction, which has automatically enabled them to become one of the most sought-after fashion luxury brands in the whole industry. In addition to their Men’s collection, ORO has just recently revealed their exclusive Women’s collection, featuring high-class manufacturing of the most desirable designs currently on the market available on their Instagram (@orowomens) and now website. The relevance and authenticity of the ORO brand have contributed to making it a popular brand among fashion enthusiasts. If you want to invest in a high-end luxury product without burning a hole in your pocket but also without compromising on the quality of the product, then ORO is the exemplary choice that you can make because every product from this brand is made with the best craftsmanship and utmost authenticity.
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