Non-fungible tokens, or NFTs, are cryptographic tokens that symbolize something unique with value and cannot be altered. Some individuals may associate cryptography with cryptocurrencies such as Bitcoin; however, bitcoins and NFTs are not the same. In other words, a Bitcoin is a digital asset, whereas an NFT is a one-of-a-kind digital asset. This implies that an NFT can only be owned by one individual at a time and cannot be replicated. As a result, owning an NFT entails possessing a digital asset that no one else has.
Truls Aandal is a notable influencer and entrepreneur making an impact in the NFT market. The computer science graduate ventured into marketing and social media, a diverse and dynamic field where he connected with entrepreneurs from other areas. Truls Aandal is the founder of Your Marketing Partner, a full-on digital media agency providing nonprofits and government organizations with social media marketing services free of charge. The company came to life in June 2020 amid the Covid Pandemic.
According to Truls, the idea to establish Your Marketing Partner came to him while he was on the train, and he immediately acted upon it, giving birth to one of the top brands in the niche. Your Marketing Partner focuses on trend advertising instead of the traditional paid media placements. This is because nonprofits and government organizations often don’t have big budgets for social media marketing. For Truls, the idea is to tap into this gap and present them with marketing products that fit well with their products.
“We aim to simplify digital media and help those who need our help the most. By helping, we aim to make an impact and amplify the voices of the change- and decision-makers worldwide,” Truls explains.
An ambitious and future-oriented individual, Truls quickly spotted the opportunity with NFTs. With no background in the industry, he chose to connect with other marketers and launched an NFT project, Stoner Ape Club.
Stoner Ape Club is a derivative ape collection of over 6k apes on the Ethereum blockchain. A uniquely developed collection, Stoner Ape Club has attracted attention in the rapidly growing NFT space, with diverse investors interested. Incredibly, the collection sold out within three minutes of the launch, with more investors expressing their interest in being part of the club. This has been positive momentum for the young collection as the team plans to innovate more NFTs.
A self-made entrepreneur, Truls believes that academic success shouldn’t determine your entrepreneurial success. Truls believes in identifying and focusing on what you’re passionate about and knowing that you can do whatever you put your mind to. Some people around you might doubt your abilities, but Truls advises focusing on your goals. Hard work and persistence will eventually prove your doubters wrong by pushing you to the next level.
Truls’ goal is to combine his social media and marketing knowledge with his newly acquired knowledge and experience in Web3.0 to eventually become a leading name in building successful projects and providing a platform to launch other projects.