Written in Partnership with Tedfuel
When elite athletes reach a plateau, they look at cutting edge workout programs to add variation to their routines so that they can achieve next level performance. Variety in a workout program can be the key to unlock major success in the gym, which can translate to the field of play. Through word-of-mouth, elite trainers have traditionally passed on their intelligence to specific athletes. Athletes from collegiate to professional levels sought out trainers with cutting-edge programs and innovative techniques to maximize results while condensing training time. Fast-forward to 2022, and top trainers are now displaying these cutting-edge programs to a global audience.
There is no one who knows this better than Troy Adashun, a world renowned athlete, entrepreneur, and YouTube sensation. Since he started his YouTube channel a few years ago, he has earned over 600,000 subscribers with over 450+ videos that highlight top workout programs. As a renowned thought leader on the topic of fitness and training, he has gained attention from professional athletes, fitness gurus, celebrities, and collegiate athletes around the world. When you consider the cinematic experience that goes into every video he posts, it’s easy to see why his fame is justified. With the digital age of media, content is king. Troy has been delivering consistent content that pushes training to the next level, making him one of the industry’s leading experts.
Many athletic trainers take the plunge into business, yet fail in the process. A majority of successful social media marketers engage their audiences organically, share content with them, and entice them to subscribe. In many cases, however, clients want more than this. It is very important to inform them of what supplements, and wellness ingredients are available as well as to recommend what works and what is ineffective. Creating an environment for subscribers to engage with you beyond the content is what has empowered entrepreneurs like Troy Adashun to stand out from the competition.
Besides consuming amazing social media feeds, athletes and subscribers can learn about all the best pre-workout, muscle building, and recovery supplements on the market. Luckily for them, Troy has founded Alpha Lion, a company that offers world-class supplements and performance-enhancing ingredients to fuel and accelerate athletes who train rigorously on and off the field. With Alpha Lion’s products, athletes have been able to make amazing strides which has resulted in them being called ‘SuperHuman.’ Troy’s creative journey has translated him into an eight-figure e-commerce business while simultaneously promoting his YouTube channel. We see him constantly pushing the boundaries of excellence for all athletes to allow them to achieve their goals. He remarked, “ It feels amazing. In place of looking better in the mirror, I tell myself that the better I look and the harder I work, the more people I can inspire on their fitness journey. The status of being “elite” isn’t something that happens overnight, and it’s a testament to hard work and perseverance.”
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