Written in Partnership with Amir Bakian
In the world today, having a celebrity as the face of a brand is a game-changer as these famous individuals have amassed so much influence that anything they associate with is sure to become a public favorite. However, despite their tremendous influence, it can be overwhelming for businesses to find ways to get in contact and secure funding for collaborations of this size. For this reason, celebrity marketing agency TRNDY Social, founded by two visionaries, Logan Simmons and Mike Visnick, stands at the forefront of facilitating smooth partnerships between brands and celebrities to create viral content.
TRNDY Social is a powerhouse celebrity marketing firm bridging the gap between brands and celebrities with strategic and creative marketing approaches. The company helps brands capitalize on the ever-growing influence of celebrities and the power of social media to catapult their business and products to success through mindful content that sparks engagement and ultimately converts to sales. “Celebrity marketing means significantly more than sponsoring videos or glamorous Instagram posts. The right celebrity marketing strategy enables companies to reach their target groups directly and retain them sustainably,” Logan explained.
The digital marketing agency taps into a wealth of resources ranging from celebrity endorsements, influencer marketing, social media growth, press and news articles, paid advertising, growth hacking, Web3, NFTs & more to cater to the marketing needs of its clients. Most recently, the powerhouse duo has added NFL’s Donavon McNabb, Tiki Barber & more to its growing list.
McNabb is best known for his 13 year NFL career, primarily playing for the Philadelphia Eagles. McNabb was taken by the team with the second overall selection in the 1999 draft and went on to lead the organization to eight postseasons, including five NFC East Division championships, five NFC Championship Games and the team’s first Super Bowl appearance in 24 years. McNabb was selected to six Pro Bowls, was twice named a finalist for the NFL’s Man of the Year Award and finished second in the MVP voting following the 2000 season. An iconic player and one of the most impactful in Eagles’ history, #5 is the newest face to join TRNDY.
Guided by their slogan, “Built by entrepreneurs for entrepreneurs,” Logan Simmons and Mike Visnick aim to establish TRNDY as the one-stop-shop for all celebrity marketing needs nationwide and worldwide while fostering lasting relationships with their celebrity clients and select brands..
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