Written in Partnership with Amir Bakian
We’ve all had protein bars, but have you ever tasted these vegan, Keto friendly, high fiber nutrition bars that are made with zero added sugar and so delicious that remind you of your favorite childhood snacks? Behold, here comes NuSkool Snacks with its latest backing from American football legend and ESPN broadcaster Tim Tebow!
Austin, Texas-based NuSkool Snacks was founded by certified personal trainer, fierce health advocate and nutritionist, Joe Christensen, who has experienced diabetes, heart disease and obesity first-hand through family members and clients, which ultimately led to him identifying excessive sugar intake as the primary culprit.
Made with only 2g of natural sugar, 10g of plant-based protein, 3g of net carbs, and all gluten-free ingredients, NuSkool is raising the bar for the modern-day healthy snacking. The company recently launched a Plant Krunch Bar line featuring decadent French Toast and Chocolate Peanut Butter flavors to accompany its original Collagen Dessert Bar line available in Caramel Sea Salt, Double Chocolate, Cookie Dough, and Berry Muffin. All Keto Certified and Non-GMO products are made without dairy, gluten, added sugar, or sugar alcohols. Each bar contains prebiotic fiber for gut health and 10-11g of protein.
Tim Tebow, who embodies the spirit of NuSkool Snacks, will not only become the face of NuSkool Snacks, but will also help elevate the brand to a whole new level, opening up new outlet strategies catering to his loyal following, according to a press release. He says: “I immediately fell in love with NuSkool Snacks the moment I tasted them. They are perfect for anyone who is looking to incorporate low-sugar snack options into their diet. I am excited to officially join Joe and the NuSkool Snacks team and work side-by-side with them to bring healthy and clean eating options to everyone.”
The two-time national champion and first-round NFL draft pick may have retired from his professional football career but has not given up from eliminating sugar from his diet as he’s done for the past 20 years.
“It’s been tough to stay fueled up with few trusted snack options readily available,” Tebow said. “NuSkool Snacks has made it easier and more enjoyable to eat on the go, and I’m so grateful to have the opportunity to work with Joe and his incredible team to make delicious, healthy, and low-sugar nutrition bars available to consumers everywhere. I’m excited to help NuSkool Snacks increase their retail presence and bring more options to more people through collaborative marketing campaigns.”
Joe Christensen, Founder and CEO of NuSkool Snacks, says: “Tim’s athletic excellence and unwavering commitment and advocacy for a low sugar lifestyle aligns perfectly with our low-sugar mission and we are honored to have him join our fast-growing team as an investor and Chief Mission Officer. With his support, our delicious, protein-packed, on-the-go snacks will become increasingly more available to health-conscious consumers.”
Since its launch, NuSkool Snacks’ clear vision of helping people snack better without compromising on taste has attracted a roster of stellar investors, including founding brothers of Super Coffee, Jim, Jake and Jordan DeCicco; Hayden Fulstone, Co-Founder of Liquid I.V. that was acquired by Unilever in 2020; as well as Jackie Fast, Managing Partner of Sandbox Studios.
Fast, who joins NuSkool Snacks as a board member and advisor upon her investment, says: “The future of marketing lies in value-add partnerships with the right talents, celebrities, and influencers, who can create impactful connections with the consumer. As a trailblazer for this unique asset class, Sandbox Studios is proud to fuel the growth of NuSkool Snacks, undoubtedly a rising star in the wellness-focused snacking category, through our exciting partnership with Mr. Tebow.”
Get your guilt-free snacks today! NuSkool Snacks are currently sold at retailers including Sprouts, H-E-B, Winn-Dixie/Southeastern Grocers, and Erewhon Market. To purchase online, please visit the company’s website, Amazon, and follow on Instagram and TikTok @nuskoolsnacks.
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