If you think the hottest spot at LA Fashion Week is backstage with the models or front row with the celebs, you're sadly mistaken. Those in the know have been making a beeline for the lo-carb Atkins booth in the lobby at Smashbox. Greg (the happy one on the left) and his partner in crime Key, have given away approximately 10,000 sugar-free Atkins advantage bars the course of the week. “People really love the chocolate and peanut ones,” he said. “It actually has real peanuts in it.”

Posted by Caroline Ryder

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