Perplexing the business-model hungry pundits with a difference of just one letter, Twitter CEO Ev Williams surprised the crowd today at his SXSWi keynote by announcing not an Ad platform but an @ platform, a way to further integrate Twitter's data into third party platforms without implementing an API.
“A window is transparent but a door is open, we're trying to be like a door,” Evan said.
A door that will hopefully add value (which in these specific cases means traffic/sales) to the
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