Jon Stojan
Sven Steger at a sunny spot in Tenerife. Perfect for working on new ideas.
Media consumption serves as a key driver of entertainment and communication worldwide. But have you ever considered who is orchestrating the intricate mechanisms behind the scenes? While many professionals excel in specific areas of the media landscape, only a few demonstrate mastery across multiple domains. Sven Steger, also known by his artist aliases Sven Andrew and LOME, is one such multifaceted talent. As a multimedia expert, he not only excels in various media fields but also enjoys considerable success as a music producer under his artist profiles. Today, he shares insights into the journey that brought him to where he is today.
Always different Airports. Even during Corona times he flew everywhere.
During the pandemic, Sven quickly thought of pivoting his plans. Global society’s sudden switch caused the multimedia master to go somewhat stir-crazy, making him sacrifice his apartment space to a friend who could better combat the inevitable cabin fever. With his previous living quarters occupied, Sven consequently had to make do with his 10-square-meter rehearsal space, surrounding himself with multimedia and musical materials. Of course, it would take time to truly adjust to the new environment, allowing Sven to reflect on what led him to that tiny performance practice room.
Only the most necessary equipment: Sven in his rehearsal room where it all began.
“I’ve always had a passion for multimedia,” Sven notes. At seven years old, his musical journey commenced in a choir but swiftly hit the backburner as he set his sights on other interests. What started as sounds of song transformed into clicks of camcorders as he began filming his sister’s roller skating routines at just ten years old. No matter the circumstances, Sven grew to understand that his upbringing laced itself with media production and consumption.
Sven Steger during the German Web Award ceremony
As he continued living a simple, budget-friendly life, he put aside lots of energy and effort to build his multimedia business from the ground up. Sven carried out the most laborious tasks for several years, 16 to 20 hours daily. Although he faced great hardship down the road, it wasn’t long before “things skyrocketed.” Life of Media 360 became Sven’s business baby and the ultimate silver lining to his success. Sven’s first two offices opened in Germany, and shortly after that, he expanded to Las Vegas, USA. He gathered notable American clientele such as Oz Pearlman (of America’s Got Talent) and Peter Dille (former world marketing SVP of Sony). Sven started to see the benefits of his battles as he received even more partnerships with big names like Samsung and IBM, furthering his credibility within the media industry.
Sven Steger accompanied the band Sum41 at their concerts as live video director
In just a couple of years, the multimedia machine reached a new career peak as he tied his former musical expertise to his developed knowledge of media creation. Working with bands like Limp Bizkit, Sum41, and Sunrise Avenue, Sven would go on to direct award-nominated music videos for the whole world to see. In 2022, he would receive the German Web Award for his company “Life of Media” and additionally secure a nomination for the Berlin Music Video Awards under his artist name “Sven Andrew.”
Sven’s work now expands beyond the borders of that small rehearsal space where it all began, combining and showcasing creative multimedia mastery with excellent advertising throughout Europe and the U.S. With hopes to focus on his own musical artistry in the future, Sven maintains that his “endless passion” is what allowed him to excel thus far. Regardless of how competitive the media industry may be, his determination to see no limit in his abilities makes him a prime example of what dedication can do for you.