Sustain The Scene is a groundbreaking, new nonprofit initiative to help save the music scene by giving back to the iconic, independent music venues that have been shut down by COVID-19 all year and are at risk of closing permanently. Sustain The Scene is accepting donations now and will officially launch in January 2021 by re-opening LA’s independent music venues throughout the city for food & beverage and merch delivery through Postmates, coupled with at-home livestream experiences featuring world-class artists for performances from the very iconic music stages that helped make them.
Restless Nites and dublab are coming together to launch this nonprofit initiative to reopen LA’s shuttered live music venues for food & beverage delivery and exclusive new menus paired with at-home livestream music and entertainment experiences with artists, comedians and guest hosts, along with interactive streaming technology. Sustain The Scene will provide groundbreaking and crucial avenues for local communities to support their favorite independent venues by ordering dinner, drinks and merch, and music fans from all over the world will be able to safely experience live performances from the iconic venues they know and love.
Sustain the Scene will include:
Free At-Home Music & Entertainment Experiences: A complete schedule of ongoing virtual livestreams will include live and pre-recorded performances from world-class talent, comedians and special guest hosts for fans and supporters to enjoy for free from the safety and comfort of their homes, anywhere in the world, with the opportunity to donate to the initiative as well as venues and artists directly.
Interactive Livestream Technology: Event production veterans Restless Nites and livestream innovators Chk12 will produce a pro-level, interactive livestream experience with new technology, offering unique ways for fans to engage, including live chat, onscreen trivia, product drops, raffles, virtual tip jar and more.
Diverse Talent & Music Programming: The virtual programming will include livestream performances from the stages of some of the most popular independent music venues in the world and will include bands, singer/songwriters, DJs, comedians and additional talent.
Curated F&B Menus: Each venue will curate their own unique food & beverage offerings for dinner, available to order through Postmates.
Merch from Artists & Venues: Artists and venues are selling their own custom merch surrounding the initiative, available for purchase online and through Postmates’ new in-app retail channel, putting merch directly into local fans’ hands in minutes.
Sponsors and partners include Postmates, dublab, LA Tourism & Convention Board, DineLA, Health-Ade Kombucha and Mezcal El Silencio.
Sustain the Scene is a 501(c)(3) non-profit. All contributions to the initiative are tax deductible, and donations can be made at: https://sustainthescene.com/donate, with limited edition Sustain the Scene merch available, including totes and long sleeve shirts.
Sustain The Scene is a first of its kind initiative to support and help re-open the shuttered independent music venues to return much-needed revenue to venues. Through city and county guidelines, Sustain the Scene will ensure a COVID-19 safety compliant food & beverage handling and delivery service.
Launches January 8, 2021 and continues throughout the year. All info at sustainthescene.com.