Geo Virgo
Photo Courtesy of karinamekel
Sofie Lee (Eun Sung Lee), owner of Floral Design by Sofie, is redefining wedding floristry by blending artistic vision with deeply personal service. As the wedding flower industry continues to evolve, she stands out for her commitment to sustainability and the meticulous attention she brings to every arrangement. “My flower designs express emotions,” Lee shares. Working from her New Jersey studio, she has designed florals for over 300 weddings since 2014, each a testament to her dedication to eco-friendly practices and custom designs.
Sofie Lee’s distinctive floral designs have captivated couples across New York, New Jersey, Connecticut, and Pennsylvania, allowing her to flourish in an ever-evolving industry. Her background in art informs her approach, combining technical structure with an organic aesthetic. “Moving from sculpture to floral design felt natural,” Lee explains. “Both require an understanding of shape, space, and how visual composition influences emotions.”
A Truly Customized Approach
Rather than offering standard floral packages, Lee approaches each wedding as a completely custom experience. She tailors every design to the couple’s unique colors, flowers, and style, ensuring that no two weddings look the same. “Every wedding is different, and my designs should reflect that,” she says.
Beyond floral choices, she also considers the entire space where the flowers will be set up, taking into account architectural elements and even lighting. “Flowers don’t exist in isolation. The way they interact with the environment—the light, the space, the atmosphere—matters just as much as the arrangement itself,” she explains. Her holistic approach ensures that florals seamlessly enhance the venue’s aesthetic rather than just being placed within it. “I don’t just make flowers—I have to understand the entire space in detail so I can guide my clients better.”
Art Meets Sustainability
Lee’s artistic background shapes her floral philosophy. “My training helps me see shape and space differently than most florists,” she says. This perspective allows her to design arrangements that feel both intentional and effortless, maximizing the natural beauty of each bloom.
With more couples seeking sustainable and meaningful floral experiences, Lee’s approach offers a fresh perspective. Her ability to blend artistry with eco-conscious design not only enhances each wedding but also reflects a growing shift in the industry toward more thoughtful and lasting floral choices. “I always encourage couples to repurpose their ceremony flowers for the reception, something many don’t consider,” she explains.
Personal Touch
Lee’s dedication to personalization has earned her glowing reviews and loyal clients. “When couples bring ideas that don’t quite fit their space or budget, I guide them toward alternatives that feel just as special,” she says.
“An artful blend of structure and movement, where flowers are allowed to breathe, flow, and express their natural beauty.”
Her work is not just about arranging flowers—it’s about storytelling. One couple, deeply moved by her artistry, requested a custom pencil drawing of their wedding flowers after seeing one of her previous works. Lee gladly created it, giving them a keepsake they could cherish forever. “Floral design is more than just flowers—it’s about capturing emotions and memories,” she shares. “Drawing became another way for me to do more for my clients, to extend the life of their wedding flowers in a meaningful way.”
Digital Success
While Lee uses social media to showcase her designs and inspire couples, she values real connections above all. “It’s not just about sharing pretty pictures—it’s about creating something truly personal for each couple,” she says.
Sofie Lee proves that creativity and business success can go hand in hand, building a thriving floral design studio through her artistry and dedication. “Each wedding is special,” she reflects. “I’m not just putting flowers together; I’m helping create lasting memories. That’s something I take seriously.”
As couples increasingly seek meaningful and sustainable floral experiences, Lee’s approach positions her at the forefront of a changing industry—one where flowers are more than decorations; they are living, breathing extensions of a couple’s love story.