Sobia A. Shaikh is a 51-year-old social media influencer, a lifestyle blogger, and a content creator. She is also the face behind the popular lifestyle blog,

She began her incredible career in Karachi, Pakistan, her country of birth. Sobia holds a Bachelor of Fine Arts in Advertising Degree and worked for six years for Young & Rubicam, an advertising agency in Pakistan. She also worked as a fashion model and appeared on runways for a short time.

The creative fashion guru would later relocate to San Francisco after her wedding in 1997. Her passion for fashion would not let her settle down peacefully, and she began a career as a fashion entrepreneur. Owing to her Pakistani culture, she launched a custom and woven clothing business named “Rhung”, a platform that she used to showcase her unique fashion sense.

After a few years, Sobia began another fashion line, ISLY Handbags. The designer handbags were so successful that they were featured in stores and boutiques across the country. The handbags were also featured in publications, such as The New York Times, InStyle, People, C Magazine, PopSugar, and SFGATE. After making and enjoying the profits of ISLY Handbags, Sobia decided to close the business to take care of her young family. The clothing and handbags lines were somehow draining her energy, and she couldn’t even have the time to cook and watch her two children grow.

One year later, the Pakistani beauty directed all her energy and time to her Instagram account. She used social media to continue sharing and enlightening her audience about fashion and lifestyle ideas, and her followers increased daily. As a content creator, Sobia’s numerous ideologies, opinions, and suggestions led her to start her popular blog, Through the blogs, she shares and posts lifestyle, events, fashion, food, décor, travel, beauty, and other aesthetically pleasing aspects of her life.

Sobia has attended several Fashion Weeks in New York and Paris and has a passion for traveling and exploring the world. This has gained her reputation as a global lifestyle influencer. She is highly regarded as a trailblazer in the fashion industry. Before moving to San Francisco, her careers in Pakistan and London have given her a rich cultural perspective that adds to her unique sense of fashion and lifestyle.

Sobia’s incredible career as a fashion guru and lifestyle influencer has seen her partner with notable brands. Some of her clients who have contributed to her success include; Valentino Roman Stud campaign, Net-A-Porter, Qatar Airways, Del Monte Foods, Augustinus Bader Skincare, and CoverGirl.

Sobia is very open and honest in sharing her personal information, opinions, and suggestions with her followers. She takes her time to engage directly with them and respond to each post and Dm on her social media platforms.

As a fashion entrepreneur and lifestyle influencer, Sobia has been actively involved in giving back to society through fundraising for various non-profits. She is one of the board members of UNICEF USA North West Region and a co-chair for the nationwide UNICEF @75 celebration taking place in November, 2021.

Sobia is a family woman and enjoys every moment she spends with her husband and teenage daughter in San Francisco and visiting her son at college on the East Coast.

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