Brand Partner Content
When you think of skincare, you might recall gauzy-looking women peddling luxe-looking potions in your local department store back in the day.
Mom, grandma, and influencers with ample time and big budgets are typically associated with skincare routines. As such, many folks think that skincare is for and about women, and most product lines reflect this assumption.
When seeking better options than a bar of soap, men often discover skincare through a sister or girlfriend, but Lumin encourages men to take care of their skin on their terms––because skincare is for everyone. Further, men’s skin is thicker than women’s skin, and there’s a lack of products catering to the unique needs of male skin types.
Men know that they feel better when they invest in taking care of themselves, but many don’t know where to start when it comes to setting up a skincare routine. While female skincare enthusiasts might jump on the latest buzzy ingredient, men want to get to the root of their skin issues and what they can do about them without all the hype. A seemingly infinite sea of products, trendy packaging, and complex routines can feel overblown to guys who just want to understand why they have acne and what products can help.
With Lumin, skincare feels masculine, practical, and accessible. When given the right tools and information, plus premium products made for their skin, guys gain the confidence to take control of their skin’s health while enjoying the process. Lumin designed their products and sets to take the guesswork out of getting a routine going. Whether committing to two daily skincare steps or five, this curated collection of high-performance products creates a unique space for men in the skincare market.
We especially love the Anti-Fatigue Essentials Set. Featuring their iconic Charcoal Cleanser, Moisturizing Balm, Exfoliating Rub, and Dark Circle Defense, this must-have bundle helps a guy hit the ground running when it comes to kickstarting a powerhouse skincare routine.
These high-performance products formulated with premium ingredients backed by years of research help create healthier-looking skin with increased clarity and vibrance. And loyal Lumin users swear by Dark Circle Defense to help brighten and depuff the undereye area. Applying this silky, soothing eye cream is a great way to relax before bed while getting much-needed relief from daily eye strain and stress.
The brand makes it easy to get started without commitment or hassle. The skincare curious can take a super short quiz to assess their skin’s needs and try any of the sets free for 30 days plus the cost of shipping. Whether a guy is new to skincare or ready to hand over his girlfriend’s eye cream and get his own, these products offer a luxurious feel with impressive results.
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