Written in Partnership with Maria Williams
Get ready to experience a musical fiesta like never before as S.P. Entertainment brings the COMPA collective to Coachella for the ultimate activation at Weekend 1, naming it COMPAchella! This event will bring together 11 of the brightest and most creative Latin/Hispanic creators in the industry, representing 65 million+ active followers, with the majority in the United States on social media platforms.
Coachella is embracing its Latin/Hispanic ties more than ever this year with superstar headliner Bad Bunny and other announced performers like Rosalia, Kali Uchis, Becky G, Eladio Carrión, and more.
Coachella is packed with electrifying events and activities, including live concerts, product parties, pop-up shops, and more. It’s the ultimate platform for brands to connect with highly engaged audiences through the power of influencer marketing. With Sosani Studios as the agency partner, brands will surely achieve their marketing KPIs and report through the content produced.
“Multicultural representation has become a must for brands to integrate within the core of their marketing initiatives. We’re excited to assist brands in activating during one of the most culturally iconic moments in history,” Tinashe Chaponda, Founder of Sosani.
S.P. Entertainment’s COMPAchella activation builds on this momentum. It offers a unique opportunity for brands to connect with the U.S. Latin/Hispanic demographic through the COMPAchella activation minutes away from the festival grounds.
COMPA comprises multi-faceted creators, actors, and musicians and has been coming together to empower and build community. This time it will be at Coachella along with others peers. The COMPAchella activation will feature Abelardo Campuzano, Basilio Cerdan Jr, Ileana Velázquez, Jay Torres, Karla De La Torre, Kevin Figueroa, Sol Carlos, and other clients represented by S.P. Entertainment. These bilingual influencers are leading figures in their respective fields, and they will provide an unparalleled platform for brands looking to tap into the U.S. Latin/Hispanic demographic and make a lasting impact.
S.P. Entertainment, led by the visionary founder Gilberto Sosa, is dedicated to representing and producing creative talent in the entertainment industry. With a focus on community and collaboration, S.P. Entertainment provides a platform for creators to showcase their skills and monetize their audience.
“We are excited to get our creators out to Indio, CA, for Coachella and to have them join us for our very own COMPAchella. We saw a major opportunity to add to the cultura moments at one of this year’s hottest events, and with the right partners, we hope to capture some unique moments we’ll be talking about for ages.”
For more inquiries on how your company could get involved with COMPAchella, please reach out to partnerships@spentmt.com.
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.