Updated at the bottom with new details from the LAPD. First posted at 5:44 p.m. Thursday.

A chiropractor found dead at his Venice Boulevard office was the brother of Los Angeles Times media critic James Rainey, the paper reports: It identified the victim as 52-year-old Robert Rainey.

The LAPD couldn't confirm that ID, but Officer Bruce Borihanh told us that a man in his 50s was discovered, apparently unconscious, in the 9200 block of Venice Boulevard in Palms: Officers were called to the scene at 8:13 a.m. today.

The victim …

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… was taken to a hospital by the L.A. Fire Department and was pronounced dead there, Borihanh said.

Although Rainey's death “is not believed to be gang-related,” he said, “it is being investigated as a homicide.”

The Times reported that the victim suffered from blunt force trauma to the head.

Rainey's office is advertised as being at 9225 Venice Boulevard.

Credit: Google Maps

Credit: Google Maps

He was an active Twitter user who got passionate reviews on Yelp.

[Update at 12:38 p.m. Friday]: The LAPD issued a statement today saying that Rainy, 54 (not 52) was a resident of Culver City whose body was found inside his chiropractic office by cops responding to a “man down” call about 8:15 a.m. yesterday.

According to the department:

Detective's initial investigation revealed that just after 8 a.m. today, a patient arrived at the Chiropractic office for their scheduled appointment. Upon entering the office, the patient saw Dr. Rainey lying on the office floor. The patient immediately called 911.

Detectives are treating this investigation as a homicide. The motive behind this crime is unknown, and there are no suspects at this time.

Anyone with info can call detectives at 213-382-9470.

[@dennisjromero / djromero@laweekly.com / @LAWeeklyNews]

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