With technological advancements on the rise, the virtual space continues to evolve into one of the most lucrative and progressive industries in the world. Aside from programmers, developers, and other tech-savvy individuals, creatives such as designers and artists have also contributed to improving the digital scene. Max Mao, a Toronto and Shanghai-based visual artist who has sparked action and inspired change through his visionary prowess and creative flair, has been making significant waves in the industry.
“Industries have slowly adapted to the technological era, most particularly the gaming and music scene, but they don’t have the strategy to transition themselves towards the digital age. Thus, I am helping them rebrand visually that is most fitting to today’s trends in the market,” Max Mao shared in an interview.
Throughout his career, Max Mao has worked with notable entities and individuals, such as Star Atlas, Gameover Talent, Insta360, FaZe Blaze, Kinjaz, Frank Walker, and Martin Garrix. As a matter of fact, he is highly recognized as the brilliant artist behind the teaser promotion that boosted the viewership and awareness on the NFT drop of the Star Atlas’ limited edition collection, STAR✶MAKERS, which includes four high-tech items: the PRIMORDIAL GLO Bomber Jacket, the COSMIC ORIGIN 92 eL.eM.eN.tAL Jersey, the NXT le]V[el DS Bodysuit Glow-up, and the PhotoniX Provenance Primal Origin Neckwear, which are all produced in partnership with Fabricant.
“The Fabricant is the world leader in digital fashion. The products and opportunities coming out of our relationship enable truly free expression as well as create value for the worldwide lifestyle community. This cooperation is expanding the absolute limits of what is possible in the metaverse and beyond and enhancing the immersive experience for all Star Atlas fans,” shared Star Atlas co-founder & CRO Pablo Quiroga.
In an effort to bring his distinctive art style to the next level, Max Mao draws inspiration from science fiction, fantasy, and postmodern art. The revolutionary visual artist crafts visually unique art pieces that introduce the general public to modern technological advancements. His artwork, “The Last Drone,” has caught the eye and captured the hearts of many digital art enthusiasts all around the world. The piece sold for 3.61 ETH, roughly valued at $9,000 at the time.
“In the Web2.0 space, the digital ownership belongs to the corporations, not the artist. A lot of creators and artists struggle to create artwork and get the desired credits. But when you brand yourself as a Web3.0 artist, there is a power shift. You are in control; you are providing creative input, and you own the artwork. You aren’t labeled as a ‘content creator who has no agency in the artwork. Now you are labeled as an artist. You aren’t making content; you are making art,” Max Mao explained. “Growing up in a traditional Chinese household, being a digital artist had never been perceived as a prestigious career path. “Get a real job that’s stable” was something I used to hear all the time. But with the fast changing media landscape, there is nothing that is stable. The conventional career approach is simply outdated. The uncertainty of exploring and capitalizing on your passion is so beautiful. I hope to inspire the next wave that being a digital artist is something to look forward to,” he added.
For as long as he can remember, Max Mao has always been extremely passionate about using his skills to come up with innovative solutions. For this reason, he addressed himself to the challenge of moving toward Web3, breaking barriers in the world of modern visual design and providing endless possibilities for go-getters from all walks of life. Most of his works are experimental pieces that reflect his remarkable talent and distinctive artistry.
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.