In what may be the first full-length feature film based on a candy, filmmaker Adam Rifkin (Detroit Rock City, Underdog) has optioned the film and TV rights to Peeps, Deadline reports.
The drama will be a Lego Movie-esque family epic set the night before a Peeps diorama contest. An adventurous young Peep gets lost and must journey through the fantasy lands of different-themed dioramas before the contest's judging begins.
We'd watch that!
Rifkin says he got the idea from watching his niece and nephew make a Peeps diorama for a school project. That got him surfing the web and led him to discover the elaborate annual Peeps diorama contests hosted by The Washington Post and others. (The Post's winning entry this year was a black-and-white diorama of Martin Luther King, Jr.'s "I Have A Dream" speech.)
The idea is to partner with a studio and fold historical and pop-culture figures into the "plot" (George Washington Peep? Beyonce Peep?). Rifkin plans to write the script. He previously wrote Mouse Hunt and Small Soldiers. We can't wait to hear the snappy dialogue between Bunny Peep and Chick Peep. And we bet Dad Peep will just be full of hilarious one-liners.
We hope this film solves many Peep mysteries, such as: What do Peeps sound like when they laugh? Do Peeps dream of marshmallow sheep? Do extraterrestrial Peeps exist? If you cut Peeps, do they not bleed? Is Peeps heaven for real?
This may just be the apex of Peeps-mania. What began as a humble enterprise for Bethlehem, Pa.-based candy company Just Born in 1953 has morphed into a $2 billion-a-year business (they make 5.5 million Peeps a day, according to their Facebook page). The company has started to branch out into Peeps-themed merchandise recently. They also now make chocolate-dipped Peeps, ghost-shaped Peeps for Halloween and heart-shaped ones for Valentine's Day, plus many other configurations. (But does anyone actually eat them, or are they just used for arts and crafts?)
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Meanwhile, Disney is making a movie based on the "It's a Small World" ride.
Stick to marshmallows, son.