Located in the Melrose District, on the corner of Fuller and Melrose Avenue, Yogo self-serve frozen yogurt is the only Rabbinical Council of California (RCC) certified, Cholov Yisroel kosher yogurt shop in Los Angeles. And judging by the little kids wearing yarmulkes, jumping around the store, grabbing at the toppings counter, the word is out, at least in the local Jewish community. Open since April, the family-owned business is expanding with two more locations: one on Fairfax and Santa Monica Boulevard, set to open next week, and the other in the Pico/Robertson area, which will open in about a month. "It's Cholov Yisroel," explains Sassan Rafail, one of the four owners. "That's the Ferrari of kosher."
"We all know about self serve froyo, but the Orthodox Jews have been deprived and have never heard of such a thing. Many of them walk in confused as to how it works, and are grateful for us bringing them this option," continued Rafail. So, what's the difference between Yogo and Yogurtland? Yogo must remain under high health and Rabbinical food supervision. And they don't serve strawberries, gummy bears or the popular mochi topping, because those foods are not considered Cholov Yisroel kosher. But, who knows, maybe halva will become the newest topping trend.
Yogo Frozen Yogurt: 7350 Melrose Ave., Los Angeles; (323) 951-0008, 7901 Santa Monica Blvd #106, West Hollywood; (323) 822-7992, and 8946 W. Pico Blvd., Los Angeles.
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