For its first full-market, celebrity-inspired flavor release of 2015, Ben & Jerry's returns to Jimmy Fallon and his late-night talk show for inspiration.
Fallon's latest flavor, named with the awkward pun "The Tonight Dough" (it could be an equal play on "The Tonight D'oh" or, more slangily, "Dat Tonight, Doe," no?), was revealed Tuesday during a special episode that celebrated the one-year anniversary of Fallon taking over The Tonight Show, the longest-running talk show in television history.
The Vermont-based ice cream company has been churning out special flavors in honor of celebrities for years, crafting pint-sized, stoner-pleasing combinations that have tangental tie-ins with everyone from Barenaked Ladies (If I Had 1,000,000 Flavors) to Stephen Colbert (The Americone Dream). The Tonight Dough is a concoction of caramel and chocolate ice creams with crunchy chocolate cookie swirls and gobs of chocolate chip cookie dough and peanut butter cookie dough. It's Half Baked on fourth-meal steroids.
"The Tonight Dough is chock-full of the stuff people love — a double-double flavor with two ice creams, two cookie doughs and a crunchy cookie swirl. It’s simply over the top," Eric Fredette, Ben & Jerry's flavor guru and creator of The Tonight Dough, said on the Ben and Jerry's blog.
Fallon's last Ben & Jerry's flavor, Late Night Snack (vanilla ice cream, fudge-covered potato chips, salted caramel swirl), was phased out in 2013 when Fallon took the reins of The Tonight Show.
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Like all other special releases, proceeds from the sales of The Tonight Dough will be donated to a charity, in this case SeriousFun Children’s Network, founded by Paul Newman. The ice cream is now available in pints and the company's signature Scoops stores nationwide.
Though the show is now filmed at Rockefeller Center in New York City (where it is wayyy too cold to be thinking about ice cream), a February cold treat release makes sense for the former L.A. TV staple. Earlier this month, producers paid homage to The Tonight Show's L.A. roots by returning to the West Coast for a week of episodes from its original home at NBC Studios in Burbank.