It's no coincidence that McDonald's, Carl's Jr., and Wendy's have each rolled out a new fish option on their menus around the time of Lent. In time for St. Patrick's Day, participating Micky D locations also offer the Shamrock Shake, a limited-time mint milkshake. Fast food chains are relying more on these limited-time offers, otherwise known as LTO's, around certain holidays as part of a grander marketing strategy, according to the Wall Street Journal.
Fast food chains have found that LTO's are more attractive to customers than deals, says WSJ. It's why there is a 25% uptick in limited-time offers across 250 chains in the United States. For some, these offers are more than just a limited-time special; they have become an annual ritual of sorts. (We feel the same about the seasonal fresh strawberry-stuffed donuts at The Donut Man in Glendora.)
The longest running LTO is the McRib sandwich, which has its share of fans and detractors. And finding a Shamrock Shake is tantamount to finding a shamrock -- enough to launch one website devoted to shake sightings around the country. In Los Angeles County, it has been seen in Burbank and La Cañada Flintridge. (Editor's note: Maybe just put some green food coloring in your beer.)
And in related news:
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
Want more Squid Ink? Follow us on Twitter or like us on Facebook. Follow the author on Twitter at @chrstnchiao.