A cabernet frosted cupcake is bad enough. But cupcake-inspired wine?
Despite the name, Cupcake Vineyards, a division of global producer The Wine Group's Underdog Wine Merchants, produces no dessert wines. Last fall, Cupcake introduced a selection of $12 to $15 Central Coast wines, including a Chardonnay, Cabernet Sauvignon and Merlot. This year, the line was expanded to include a New Zealand Sauvignon Blanc, Washington State Riesling and a Malbec from Argentina. Winery publicist Jeani Hunt-Gibbon writes, "the cupcake inspiration is much more esoteric than literal."
The name and label design, as well as the winemaker, suggest otherwise. According to a statement from Adam Richardson, Cupcake's winemaker, "When we make Cupcake, we put fruit, softness and richness at the top of our list...the end result is... a name that says it all."
Whether Cupcake wines are meant induce buttercream frosting cravings may soon be irrelevant. In the latest cupcake-inspired lawsuit, the Wine Group is being sued by One True Vine, producer of the Layer Cake wine label. The lawsuit contends the Cupcake name is a trademark infringement. Evidence cites both layer cakes and cupcakes as "birthday cakes," and includes claims against Cupcake for referencing "grandma's chiffon cakes" and "chocolate cherry cakes" in its advertising campaign.
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Here's to ending the cupcake mania, once and for all.